Julia Roberts – “Pretty Woman” or Not?

November 23rd, 2011

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to reduce the appearance of imperfections), and you’d think you’d have one heck of a photo to promote your new foundation.  But that wasn’t enough for the folks at L’Oréal’s Lancôme division.

Lancôme admits that the picture it used of Roberts for its “Teint Miracle” foundation ad was not the exact same photo that Testino took of Roberts.  Rather, the image in the ad was produced with the assistance of extensive post-production techniques – meaning the photo was digitally altered.  According to Lancôme, that’s okay because the photo is simply an “aspirational” picture of beautiful, radiant skin.  But according to Britain’s Advertising Standards Authority (ASA), it’s not okay.  The ASA found the ad to be misleading and banned the ad from appearing in print.

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The Advertising Standards Authority, abbreviated ASA, is the UK’s independent regulator of advertising across all media.

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About the Author

Bonnie, executive director of TINA.org, is an attorney and mother of three. Her commitment to educating the public about deceptive marketing stems from her belief that education is the only viable way to effectively eradicate the market for false ads.

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