In December 2019, a class-action lawsuit
was filed against 7-Eleven for allegedly misleadingly marketing that its ice cream sandwich cookies contain vanilla ice cream when, according to plaintiffs, the ingredients list does not include vanilla and shows that the ice cream “contains 1% or less of natural flavors.” Plaintiffs also claim that the ice cream misleadingly contains a coloring ingredient (annatto) to make the color of the ice cream look more like the flavor came from vanilla. (Lytkine et al v. 7-Eleven, Inc.
, Case No. 19-cv-11352, S. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla products, click here.