Food & Alcohol

Published on July 23rd, 2013


7Up Agrees to Stop Making Antioxidant Claims

Dr. Pepper Snapple Group has agreed to stop adding vitamin E to its soft drinks and stop making claims that the soda contains antioxidants. The agreement is a result of litigation by the Center for Science in the Public Interest (CSPI) and a federal class-action lawsuit.

According to CSPI:

The pictures of cherries, blackberries, cranberries, raspberries, and pomegranates on various 7Up labels gave the impression that the antioxidants might have come from fruit, but there is no fruit juice of any kind in any variety of 7UP. FDA policy prohibits the fortification of carbonated soft drinks and junk foods with vitamins.

The drink company also agreed to pay $5,000 to the Center for Science in the Public Interest and $237,500 in attorney’s fees.

CSPI has also sued Coca-Cola for alleged deceptive marketing of its vitamin water line of soft drinks. A federal judge ruled last week that the suit could move forward as a class action.

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