Results for "Goop"

GOOP 2020 Database

January 27th, 2020

A 2020 investigation revealed that Goop is violating a 2018 Stipulated Judgment by deceptively marketing products as having a therapeutic effect on several medical conditions. Such conditions include anxiety, depression, OCD, hormone imbalances and hair loss. Goop also deceptively markets products as able to address the symptoms of excessive alcohol consumption. The following is

California Regulators Crack Down on Goop After Complaint

September 5th, 2018

MADISON, CONN. September 5, 2018 – Acting on a complaint filed by ad watchdog, (, California regulators have reached a stipulated final judgment with Goop for using unsubstantiated health claims to market products, including its Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend. The action by the California Food, Drug, and

Ad Watchdog Files Complaint Against Gwyneth Paltrow’s Goop: Calls Out Deceptive Health Claims

August 23rd, 2017

MADISON, CONN.  August 23, 2017 – With Goop, actress-turned-entrepreneur Gwyneth Paltrow has created a wellness empire based on unconventional products such as yoni eggs, Shaman-inspired medicine bags, and crystal therapy readings. Widely panned by the media, Goop’s “alternative” health products may seem harmless. However, ad watchdog, ( investigated the company’s marketing practices and found

Goop Database

August 17th, 2017

A investigation has catalogued more than 50 instances in which Goop claims, either expressly or implicitly, that its products – or third-party products that it promotes – can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine

The Cost of Doing Business

June 10th, 2021

Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.

Mighty Gum

August 4th, 2020

A chewing gum company’s health claims pop under scrutiny.


January 28th, 2020 takes a closer look at hair supplements’ “clinically proven” claims.

Goddess Vaginal Detox Pearls

December 16th, 2019

“You don’t need to detox … anything at all,” says an OB/GYN commenting on company’s outlandish claims.

Bulletproof Coffee

August 14th, 2019

If you take your coffee with a stick of butter, be wary of miracle health claims.

Fleur Marché

June 14th, 2019

Former Goop director’s new venture continues the tradition of exaggerated health claims.

Comment at FDA Public Meeting on Dietary Supplements

May 23rd, 2019

Comment made by executive director, Bonnie Patten at the FDA’s public meeting on Responsible Innovation in Dietary Supplements held on May 16, 2019. Thank you for the opportunity to provide comments today on behalf of Truth in Advertising. is a nonprofit consumer advocacy organization that works to out, stop and prevent deceptive marketing.

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