January 27th, 2020
A 2020 TINA.org investigation revealed that Goop is violating a 2018 Stipulated Judgment by deceptively marketing products as having a therapeutic effect on several medical conditions. Such conditions include anxiety, depression, OCD, hormone imbalances and hair loss. Goop also deceptively markets products as able to address the symptoms of excessive alcohol consumption. The following is
February 21st, 2019
TINA.org anxiously awaits the Goop-y claims that lay in store.
September 5th, 2018
MADISON, CONN. September 5, 2018 – Acting on a complaint filed by ad watchdog, truthinadvertising.org (TINA.org), California regulators have reached a stipulated final judgment with Goop for using unsubstantiated health claims to market products, including its Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend. The action by the California Food, Drug, and
September 4th, 2018
Goop to pay $145,000 in penalties and cease deceptive marketing as a result of California action.
July 3rd, 2018
Wellness site continues to deceive consumers as it figures out how it wants to project itself to the world.
August 23rd, 2017
MADISON, CONN. August 23, 2017 – With Goop, actress-turned-entrepreneur Gwyneth Paltrow has created a wellness empire based on unconventional products such as yoni eggs, Shaman-inspired medicine bags, and crystal therapy readings. Widely panned by the media, Goop’s “alternative” health products may seem harmless. However, ad watchdog, truthinadvertising.org (TINA.org) investigated the company’s marketing practices and found
August 22nd, 2017
TINA.org probe into Goop’s marketing reveals a plethora of illegal health claims.
August 17th, 2017
A TINA.org investigation has catalogued more than 50 instances in which Goop claims, either expressly or implicitly, that its products – or third-party products that it promotes – can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine
June 19th, 2017
In whose health? We sum up some suspect claims at the In Goop Health inaugural wellness summit.
May 8th, 2017
What you should know about the pseudoscience at the center of the brand.
June 10th, 2021
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
August 4th, 2020
A chewing gum company’s health claims pop under scrutiny.
January 28th, 2020
Not even a court order can stop Goop from making deceptive health claims, a new TINA.org investigation finds.
January 28th, 2020
TINA.org takes a closer look at hair supplements’ “clinically proven” claims.
December 16th, 2019
“You don’t need to detox … anything at all,” says an OB/GYN commenting on company’s outlandish claims.
September 13th, 2019
The dirt on beauty and personal care products marketed as “clean.”
August 14th, 2019
If you take your coffee with a stick of butter, be wary of miracle health claims.
June 14th, 2019
Former Goop director’s new venture continues the tradition of exaggerated health claims.
May 23rd, 2019
Comment made by TINA.org executive director, Bonnie Patten at the FDA’s public meeting on Responsible Innovation in Dietary Supplements held on May 16, 2019. Thank you for the opportunity to provide comments today on behalf of Truth in Advertising. TINA.org is a nonprofit consumer advocacy organization that works to out, stop and prevent deceptive marketing.