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Aloe Veritas

Ad Alert

Aloe Veritas

MLM becomes the first to have its ad claims referred to the FTC by direct selling self-regulatory program.

CVS Aftersun Aloe Vera Moisturizing Gel

Class Action

CVS Aftersun Aloe Vera Moisturizing Gel

March 2020: The Seventh Circuit Court of Appeals affirmed the district court’s decision to grant summary judgment in favor of the companies. April 2019: A federal judge granted judgment in…

Tropic Sun Aloe Vera Gel

Class Action

Tropic Sun Aloe Vera Gel

June 2018: Plaintiffs filed an amended complaint bringing similar allegations. May 2018: A federal judge dismissed the plaintiff’s claims because she failed to notify Family Dollar of the issue before…

GNC’s Aloe Vera Skin Gel

Class Action

GNC’s Aloe Vera Skin Gel

February 2018: This action was voluntarily dismissed after the parties reached a settlement agreement, the terms of which have not been disclosed. March 2017: A class-action lawsuit was filed against…

Dollar General’s Body Soothing Aloe Gel

Class Action

Dollar General’s Body Soothing Aloe Gel

February 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. December 2016: A class-action…

7 Select Aloe After Sun Burn Relief Gel

Class Action

7 Select Aloe After Sun Burn Relief Gel

November 2017: This case was voluntarily dismissed, the reasons for which have not been disclosed. July 2017: A class-action lawsuit was filed against 7-Eleven for allegedly falsely marketing 7 Select…

The Kroger Co. Aloe Vera After Sun Gel

Class Action

The Kroger Co. Aloe Vera After Sun Gel

In March 2018, a class-action lawsuit was filed against The Kroger Co. for allegedly falsely marketing its Aloe Vera After Sun Gel as being made with aloe when, according to…

Up & Up Aloe Vera Gel

Class Action

Up & Up Aloe Vera Gel

September 2016: The named plaintiff voluntarily dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have…

Fruit of the Earth Aloe Vera Gel

Class Action

Fruit of the Earth Aloe Vera Gel

September 2016: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Forever Living

Brands

Forever Living

TINA.org found aloe vera MLM uses thousands of atypical income claims to lure recruits.

Vivaloe™ Drinks

Class Action

Vivaloe™ Drinks

September 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. April 2016: A class-action…

Rite Aid Renewal After Sun Gel

Class Action

Rite Aid Renewal After Sun Gel

In September 2017, a class-action lawsuit was filed against Rite Aid for allegedly falsely advertising that its Renewal After Sun Gel is made of aloe when, according to the complaint,…

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