January 12th, 2021
In December 2020, a class-action lawsuit was filed against Energizer Brands for allegedly misleadingly marketing that Energizer AA MAX batteries are “Up to 50% longer lasting than basic alkaline in demanding devices” when, according to plaintiffs, such claims are not true. (Skylar et al v. Energizer Brands, LLC, Case No. 20-cv-6216, E.D.N.Y.) For more of
May 21st, 2019
In 2019, a false advertising class-action lawsuit was filed against the marketers of Duracell LED flashlights with replacement batteries. The complaint alleges that the companies misleadingly represent that the flashlights provide light for up to one hour and 30 minutes at the high-intensity setting and up to seven hours at the low-intensity setting when, according
May 9th, 2019
Company recharges its batteries following FTC inquiry into its made in the USA claims.
August 9th, 2017
In July 2017, a class-action lawsuit was filed against Ocean State Job Lot for allegedly deceptively marketing batteries as traditional and authentic Duracell batteries when, according to plaintiffs, the batteries do not meet the specifications for batteries sold in the U.S., but rather meet Asian specifications, which are different. (Stewart et al v. Ocean State
July 26th, 2017
March 2016: The U.S. Supreme Court denied . January 2015: TINA.org filed an amicus brief supporting a December 2015 Petition for Writ of Certiorari to the United States Supreme Court, which urges the Court to review the case. July 2015: An appellate court judge affirmed the district court’s approval of the settlement of this lawsuit.
December 14th, 2016
In October 2016, a class-action lawsuit was filed against Walmart for allegedly deceptively advertising that consumers who purchase car batteries receive a warranty allowing for the replacement of defective batteries without adequately disclosing that Walmart will not honor the warranty if a consumer is placed on an internal fraud database (a list of people who
April 19th, 2016
In March 2016, a federal judge dismissed a class-action lawsuit filed against Gillette and Procter & Gamble alleging that the marketing for Duracell AA and AAA Copper Top batteries with the Duralock ring is misleading. Among other things, the complaint, which was originally filed in November 2014, alleged that various marketing materials – including the
March 22nd, 2016
Carbon neutrality claims sparks battery advertising battle.
December 2nd, 2015
In October 2015, a federal judge dismissed a class-action lawsuit against the makers of Duracell batteries alleging, among other things, that the marketing (including TV and radio commercials, and product packaging) for Duralock batteries is misleading. The complaint, which was originally filed against The Gillette Company and Procter & Gamble in 2014, alleged that the
April 17th, 2020
When companies green it, they better mean it.
February 19th, 2020
January 2020: A federal judge granted final approval of a settlement agreement that would provide class members with either a 12-month extended warranty on their headphones or a cash award. September 2018: A class-action lawsuit was filed against Plantronics, Inc. for allegedly falsely marketing its BackBeat FIT wireless headphones as “sports headphones” that are “sweatproof”
November 1st, 2019
In October 2019, a class-action lawsuit was filed against Tricopian and SaveMe Batteries for allegedly misleadingly marketing that consumers who purchase FuelRod portable chargers get “Free Unlimited Swaps,” meaning that they can purchase one charger and exchange their depleted charger for a free, fully charged, replacement charger, when, according to plaintiffs, the company began charging
August 22nd, 2019
A review of the FTC’s Made in USA enforcement actions
May 8th, 2019
Courts weigh in on legal term.
May 2nd, 2019
A class-action lawsuit was filed against Bose Corporation for allegedly misleadingly marketing its SoundSport, SoundSport Free, and SoundSport Pulse wireless headphones as being resistant to sweat, weather, and water when, according to the plaintiffs, headphones that have been exposed to moisture, sweat, and water do not function as advertised. In addition, the complaint claims that
April 22nd, 2019
In March 2019, a class-action lawsuit was filed against Puff Corp. (a company that manufactures and markets vaporizers for cannabis concentrates and other smoking materials) for allegedly misleadingly representing that its PUFFCO PEAK vaporizers are reliable when, according to plaintiffs, the batteries do not charge properly and the atomizers do not heat properly due to
June 13th, 2018
June 2018: This case was transferred to federal court. (Case No. 18-cv-3369, N. D. CA.) May 2018: A false advertising class-action lawsuit was filed against the manufacturers and marketers of the ASUS ROG Strix GL502VS and GL502VSK laptops. Specifically, plaintiffs claim that the companies misleadingly market the laptops as portable laptops with graphics processors that
June 8th, 2018
In May 2018, a federal judge granted in part and denied in part Apple’s motion to dismiss a false advertising class-action lawsuit that was originally filed against it in September 2017. The complaint, which was amended in December 2017, alleges that the company falsely markets Powerbeats headphones as “Sweat & Water Resistant” and suited for
January 15th, 2016
In 2013, the Gillette Company and Proctor & Gamble settled a class-action lawsuit over the allegedly deceptive marketing of Duracell Ultra batteries. (Plaintiffs alleged that the companies falsely marketed Ultra batteries as lasting longer than the standard CopperTop batteries when that wasn’t the case.) The settlement provided $5.68 million to the plaintiffs’ attorneys, $6 million worth of Duracell products