November 19th, 2018
November 2018: This case was transferred to a California court. (Case No. 18-cv-6776, N. D. CA.) October 2018: A class-action lawsuit was filed against JUUL Labs for, among other things, allegedly deceptively advertising JUUL e-cigarettes as a healthy “alternative to cigarettes” without disclosing that they are as addictive as or more addictive than traditional cigarettes
September 20th, 2018
In August 2018, a class-action lawsuit was filed against JUUL Labs and PAX Labs for allegedly deceptively marketing JUUL e-cigarettes and pods as a safer alternative to smoking traditional cigarettes when, according to the complaint, they are at least as, if not more, addictive than traditional cigarettes and pose serious health risks. The complaint also
April 27th, 2018
July 2014: This action was dismissed , the reasons for which have not been disclosed. January 2014: A federal judge denied class certification of a class-action lawsuit filed against Philip Morris USA Inc. for allegedly deceptively marketing Marlboro Lights cigarettes. The complaint, which was originally filed in 2010, alleges that the company markets Marlboro Lights
April 27th, 2018
July 2014: The claims of the named plaintiff were settled and dismissed . The terms of the settlement have not been disclosed. February 2014: A federal judge refused to certify the class in a lawsuit against Philip Morris. The complaint, which was originally filed in 2010, alleges that the company falsely advertises Marlboro Lights cigarettes
December 14th, 2017
September 2016: The settlement was granted final approval. May 2016: A state court judge preliminarily approved a settlement agreement in which Philip Morris agreed to pay a total of $15,273,815 ($4,942,500 in statutory damages plus $10,331,315 in prejudgment interest). For more information, go to http://malightssettlement.com/. February 2016: A state court judge found that Philip Morris
July 6th, 2017
In 2016, multiple false advertising class-action lawsuits against Santa Fe Tobacco Company and Reynolds American Inc. were transferred to one court to be heard together. The lawsuits claim the companies falsely market Natural American Spirit cigarettes in several ways, including, for example, representing that they are natural, additive-free, organic, and less harmful than regular cigarettes
June 29th, 2017
January 2017: The appeal was stayed pending the company’s bankruptcy proceedings. April 2016: Plaintiffs filed a Notice of Appeal after their amended motion for class certification was denied and a federal judge dismissed all of the claims . August 2015: A federal judge denied class certification in a false advertising class-action lawsuit filed against NJOY,
February 8th, 2017
November 2016: A federal judge dismissed some of the claims – including false advertising ones – in the complaint. To learn more about the dismissed and continuing claims, click here. January 2016: A Consolidated Amended Complaint was filed against sellers of Blu electronic cigarettes for allegedly deceptively marketing e-cigarettes as safe without adequately disclosing health
August 8th, 2016
Surgeon General calls e-cigarettes a health risk for youngsters; advocates call for tougher marketing restrictions.
September 15th, 2015
In September 2015, a class-action lawsuit was filed against R.J. Reynolds Vapor Company for allegedly deceptively marketing Vuse electronic cigarettes. According to the complaint, the company does not disclose the presence of harmful carcinogens and fails to warn consumers of the risks associated with the e-cigarettes. (Harris et al v. R.J. Reynolds Vapor Company, Case
September 29th, 2014
In September 2014, a class-action complaint was filed against Fumizer for, among other things, allegedly marketing e-cigarettes as providing “healthy smoking” when, in reality, medical studies show that the e-cigarettes contain carcinogens, toxins, and other harmful chemicals. The complaint also alleges that the company misleadingly claims the e-cigarette can “help you quit smoking” when other
July 22nd, 2014
Impact on Health Not the Only Issue in Unregulated Industry MADISON, Conn., July 22, 2014 — Consumers curious about trying e-cigarettes are being swindled in droves by unscrupulous companies advertising free trials and special deals, according to an analysis of nearly 600 consumer complaints to the FTC by advocacy group truthinadvertising.org (TINA.org). The advertising watchdog launched
July 22nd, 2014
Have you been swindled by an ad for e-cigarettes? Let us know.
April 24th, 2014
Agency seeks to regulate the sale and advertising of e-cigarettes.
March 24th, 2014
As more teens vape, lawmakers worry about e-cig ads.
May 29th, 2019
TINA.org agrees with health groups that Juul’s current campaign disseminates an illegal smoking cessation claim.
April 22nd, 2019
When companies green it, they better mean it.
December 27th, 2018
It was another successful year outing deceptive marketing on multiple fronts.
December 11th, 2018
In November 2018, a class-action lawsuit was filed against JUUL Labs for allegedly deceptively marketing its e-cigarettes and pods as safe when, according to the complaint, the products have more nicotine than cigarettes and can lead to health problems– including heart disease, stroke, and respiratory issues – which the company fails to disclose. Plaintiffs also
October 29th, 2018
FDA zeros in on e-cigarette company’s marketing of flavors and their appeal to youth in an effort to curb underage use.