February 28th, 2018
February 2018: The parties reached a settlement agreement that would resolve this case. The terms have not yet been disclosed. 2016: A false advertising class-action lawsuit was filed against Nature’s Way in January 2016. Specifically, the complaint alleges that the company deceptively markets coconut oils – including Nature’s Way Extra Virgin Coconut Oil and Nature’s
September 25th, 2017
July 2017: A federal judge preliminarily approved a settlement agreement that would resolve the claims in this case. According to the settlement terms, each class member will be awarded a pro rata share of the $775,000 settlement fund after other fees (including notice and administration fees) are paid. In addition, the company stopped using the
May 24th, 2017
February 2017: A state court judge granted final approval of this settlement. November 2016: A state judge preliminarily approved a settlement of a false advertising class-action lawsuit against BetterBody Food & Nutrition. The complaint alleges that BetterBody deceptively markets its Extra Virgin Coconut Oil and Naturally Refined Coconut Oil as healthy in violation of California
May 4th, 2017
In April 2017, a class-action lawsuit was filed against Carrington Tea Company for allegedly falsely advertising Carrington Farms coconut oil products as healthy and a healthy alternative to butter and various cooking oil when the coconut oil products are, according to plaintiffs, unhealthy because they contain dangerous amounts of saturated fat, which causes health risks
December 1st, 2016
In November 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut oil as healthy and a healthy alternative to butter when the coconut oil actually contains high levels of saturated fat, which increases the risk of cardiovascular disease and other serious illnesses. (Gilbert et al v. All
November 16th, 2016
In November 2016, a class-action lawsuit was filed against Viva Labs for allegedly misleadingly marketing its Organic Extra Virgin Coconut Oil as healthy, as well as a healthy alternative to butter and other cooking oils when, in reality, the coconut oil’s total fat and saturated fat content make it unhealthy and a less healthy alternative.
April 13th, 2016
March 2016: This lawsuit was transferred to federal court. (Boulton et al v. Carrington Tea Company, LLC, Case No. 16-cv-1740, C. D. CA.) February 2016: A false advertising class-action lawsuit was filed against Carrington Tea Co. for allegedly deceptively marketing Carrington Farms Extra Virgin Coconut Oil and Coconut Cooking Oil. The complaint alleges that the
February 29th, 2016
In January 2016, a class-action lawsuit was filed against Nutiva, Inc. for allegedly misleadingly marketing various Nutiva coconut oil products, including Organic Extra Virgin Coconut Oil, Organic Virgin Coconut Oil, and Refined Coconut Oil. The complaint alleges that the company misleadingly markets coconut oils as healthy, as well as a healthy alternative to butter and
August 15th, 2014
When a product doesn’t qualify as a drug, you can’t market it as such.
November 8th, 2017
In November 2017, a class-action lawsuit was filed against Pure Brazilian for allegedly deceptively representing that its coconut water is “cold pressed” and “pure” when, according to plaintiffs, the water is processed after being cold pressed. (Khallili et al v. Pure Brazilian, LLC, Case No. 17-cv-6425, E. D. NY.) For more information about other class-action
June 30th, 2017
May 2017: A federal judge preliminarily approved the settlement. A final fairness hearing is scheduled for November 3, 2017. For more information, go to http://www.hhorganicsettlement.com/. December 2016: A class-action lawsuit was filed against Harmless Harvest for allegedly misleadingly advertising its 100% Raw Coconut Water as “100% ORGANIC,” “USDA ORGANIC,” and “100% RAW” when a significant
March 20th, 2017
In March 2017, a class-action lawsuit was filed against Unique Beverage Company for allegedly misleadingly marketing Cascade Ice Coconut Water as coconut water when it actually does not have any coconut. (Silva et al v. Unique Beverage Company, LLC, Case No. 17-cv-391, D. OR.) For more information about the marketing of water and TINA.org’s coverage
March 29th, 2016
Be wary of these five alleged cooked-up cooking oil claims.
November 28th, 2012
In 2011, a class action was filed against Vita Coco for misrepresenting the health benefits and nutritional content of its coconut water. The lawsuit claimed that Vita Coco coconut water did not contain the electrolyte levels indicated on its labels. (Fishbein v. All Market, Inc. d/b/a Vita Coco, Case No. 11-civ-5580 (JPO), S.D.N.Y.) Update: A
December 8th, 2016
Here’s what we accomplished in 2016 with your help.
November 16th, 2016
A false advertising class-action lawsuit was filed against Iovate Health Sciences in September 2016. The complaint alleges, among other things, that the company markets a line of weight-loss supplements – including Garcinia Cambogia Plus, Garcinia Cambogia Plus Gummies, Coconut Oil, Green Coffee Bean, Matcha Green Tea Plus, Probiotics Plus Weight Loss, Raspberry Ketones Plus, Konjac
October 7th, 2015
TINA.org investigation delves into claims by Florida-based anti-aging MLM.
April 9th, 2018
In March 2018, a class-action lawsuit was filed against Rebbl, Inc. for allegedly falsely advertising its “Elixirs” and “Proteins” beverages. Specifically, the complaint alleges that the company markets the beverages as providing various health and body benefits – including that the beverages have positive effects on joint health, fatigue, immunity, and cardiovascular strength and that
October 27th, 2017
July 2014: The appeal was voluntarily dismissed pursuant to an agreement between the parties, the terms of which have not been disclosed. January 2014: Plaintiffs filed a Notice of Appeal regarding the December 2013 dismissal. December 2013: A federal judge dismissed a class-action lawsuit filed against Whitewave Foods Company alleging that the company misbrands both
May 12th, 2017
January 2015: This action was voluntarily dismissed , the reasons for which have not been disclosed. January 2014: A class-action lawsuit was filed against Blue Diamond Growers for allegedly misbranding its products. Specifically, plaintiffs claim that the company represents products – including Almond Breeze Almondmilk Vanilla (refrigerated), Almond Breeze Almondmilk Coconutmilk Blend Almond Coconut Unsweetened