April 2nd, 2019
August 2018: This case was voluntarily dismissed , the reasons for which have not been disclosed. March 2018: A federal judge denied final approval of the settlement agreement concluding that it “[gave] preferential treatment to the named plaintiffs and class counsel, while providing virtually nothing of value for the class.” The judge was also concerned
November 8th, 2017
In November 2017, a class-action lawsuit was filed against Pure Brazilian for allegedly deceptively representing that its coconut water is “cold pressed” and “pure” when, according to plaintiffs, the water is processed after being cold pressed. (Khallili et al v. Pure Brazilian, LLC, Case No. 17-cv-6425, E. D. NY.) For more information about other class-action
March 20th, 2017
In March 2017, a class-action lawsuit was filed against Unique Beverage Company for allegedly misleadingly marketing Cascade Ice Coconut Water as coconut water when it actually does not have any coconut. (Silva et al v. Unique Beverage Company, LLC, Case No. 17-cv-391, D. OR.) For more information about the marketing of water and TINA.org’s coverage
November 28th, 2012
In 2011, a class action was filed against Vita Coco for misrepresenting the health benefits and nutritional content of its coconut water. The lawsuit claimed that Vita Coco coconut water did not contain the electrolyte levels indicated on its labels. (Fishbein v. All Market, Inc. d/b/a Vita Coco, Case No. 11-civ-5580 (JPO), S.D.N.Y.) Update: A
March 29th, 2019
In March 2019, a class-action lawsuit was filed against The Kroger Co. for allegedly misleadingly marketing Simple Truth Coconutmilk (a drink made up of coconut oil and water) as healthy when, according to plaintiffs, the drink is unhealthy because it contains dangerous amounts of saturated fat and added sugar, which may cause heart disease and
March 7th, 2019
In March 2019, a class-action lawsuit was filed against The Hain Celestial Group for allegedly deceptively making health and wellness claims about Coconut Dream (a drink made up of coconut oil and water) – including that it is a “Cholesterol Free Food” – when, according to the complaint, the amount of saturated fat in the
June 2nd, 2015
Consumers sour on milk after learning of additives in Starbucks coconut product.
August 15th, 2014
When a product doesn’t qualify as a drug, you can’t market it as such.
December 31st, 2018
Class-action settlements leave consumers behind.
September 19th, 2017
May 2017: This action was voluntarily dismissed , the reasons for which have not been disclosed. November 2016: A class-action lawsuit was filed against Camille Rose for allegedly falsely marketing products – including its Sweet Ginger Cleansing Rinse, Moroccan Pear Conditioning Custard, Algae Renew Deep Conditioner Mask and Coconut Water Penetrating Hair Treatment – as
April 13th, 2016
In April 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut water as being “born in brazil” and manufactured in Brazil with Brazilian coconuts without adequately disclosing that it is also made outside of Brazil with coconuts from other countries. According to the complaint, the company moved
April 9th, 2018
In March 2018, a class-action lawsuit was filed against Rebbl, Inc. for allegedly falsely advertising its “Elixirs” and “Proteins” beverages. Specifically, the complaint alleges that the company markets the beverages as providing various health and body benefits – including that the beverages have positive effects on joint health, fatigue, immunity, and cardiovascular strength and that
December 8th, 2016
Here’s what we accomplished in 2016 with your help.