September 25th, 2018
In September 2018, a class-action lawsuit was filed against Kind LLC for allegedly misleadingly marketing Kind fruit bars and snacks – including Mango Apple Chia fruit bars and 5 Cherries ½ Apple snacks – as containing fresh whole fruits when, according to the complaint, the products contain imported ingredients and it is likely that the
May 9th, 2018
Class-action complaint alleges whole fruit ingredients don’t tell the whole story.
May 2nd, 2018
In April 2018, a class-action lawsuit was filed against Trader Joe’s for allegedly misleadingly advertising that the only ingredients in its “2 ingredient” fruit bars, such as Trader Joe’s Apple Mango fruit bar, are the whole fruits shown on the product labels when, according to the plaintiffs, the bars also contain other ingredients, including water
May 31st, 2017
March 2016: This action was voluntarily dismissed , the reasons for which have not been disclosed. January 2014: A class-action lawsuit was filed against Nestlé for allegedly misbranding its Dreyer’s and Edy’s brand “All Natural” Fruit Bars. Among other things, plaintiffs claim that the company misleading labels the bars as “all natural” when, in reality,
December 19th, 2018
In October 2018, a class-action lawsuit was filed against Small Planet Foods for allegedly deceptively marketing LÄRABAR Original Fruit and Nut Bars as being healthy by identifying the whole fruits in the bars, as well as the small number of ingredients, when, according to the complaint, the bars contain processed fruit and undisclosed ingredients, including
June 4th, 2019
May 2019: This case was transferred from state court to federal court. (Barrere et al v. Trader Joe’s Company, Case No. 19-cv-4297, C. D. CA.) April 2019: A class-action lawsuit was filed against Trader Joe’s for allegedly deceptively using slack-filled [link to glossary] boxes for its Trader Joe’s Dried Fruit brand products. Specifically, plaintiffs claim
April 17th, 2019
February 2019: The stay of the “natural” and “non-GMO” claims was lifted. March 2018: Both the “natural” and “non-GMO” claims were stayed until August 15, 2018. The natural claims were stayed pending the FDA’s determination of the proper use of the term “natural” and the non-GMO claims were stayed pending the USDA’s work establishing a
April 4th, 2019
Whole fruit pictured on the labels belies the ingredients inside.
June 21st, 2018
In June 2018, a class-action lawsuit was filed against Chicago Bar Company for allegedly misleadingly representing the ingredients in RXBAR and RXBAR Kids. Specifically, the complaint alleges that the company misleadingly represents that the bars contain egg whites and “real fruit” when, according to the plaintiffs, the company uses only portions of egg whites instead
May 7th, 2018
In April 2018, a class-action lawsuit was filed against Clif Bar & Company for allegedly marketing Clif Kid ZBars – including the Original, Filled, Protein, and Fruit and Veggie varieties – as being healthy and nutritious when, according to plaintiffs, the bars contain an excessive amount of sugar, which causes diabetes, cardiovascular disease, and cancer.
February 9th, 2018
We’re calling B.S. on RXBar’s “No B.S.” claims.
January 18th, 2017
August 2015: This action was transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC “Healthy and All Natural” Litigation, MDL No. 15-cv-2645, S. D. NY.) May 2015: A class-action lawsuit was filed against KIND LLC for, among other things,
January 18th, 2017
August 2015: These actions were transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC “Healthy and All Natural” Litigation, MDL No. 15-cv-2645, S. D. NY.) April 2015: Two class-action lawsuits were filed against Kind, LLC for allegedly misleadingly marketing
November 17th, 2016
Suit alleges that several Krispy Kreme donuts are missing the star ingredients.
June 23rd, 2015
In May 2015, two more class-action lawsuits were filed against KIND, LLC for allegedly falsely marketing Kind snack bars, including the KIND Fruit & Nut Almond & Apricot and KIND Plus Dark Chocolate Cherry Cashew + Antioxidants. The complaints allege that the company labels the snack bars as, among other things, “healthy” without meeting federal
June 23rd, 2015
In June 2015, the plaintiffs voluntarily dismissed a false advertising class-action lawsuit against KIND, LLC. The complaint, which was originally filed in April 2015 and transferred to federal court in May 2015, alleged, among other things, that the company made various misleading representations about Kind bars (such as KIND Fruit & Nut Almond & Apricot,
December 1st, 2014
November 2014: Plaintiffs voluntarily dismissed the lawsuit because General Mills agreed to remove the 100% Natural claims from products containing unnatural ingredients. (Janney et al v. General Mills, Case No. 12-cv-03919, N. D. CA.). This labeling change also led to the voluntary dismissal of three other lawsuits: Bohac et al v. General Mills, Inc., Case
July 3rd, 2012
It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now. But don’t tell that to General Mills. Here’s what’s listed on the ingredients list: “Whole Grain Oats, Whole Grain Wheat, Sugar, Corn Syrup, Barley Malt Extract, Brown Sugar Syrup, Wheat
December 27th, 2018
It was another successful year outing deceptive marketing on multiple fronts.
January 30th, 2014
A majority have faced false-ad challenges within past five years.