Results for "influencer marketing"

Savage X Fenty Deceptive Influencer Marketing Database

February 10th, 2020

The following is a sampling of 70 Savage X Fenty ads on Instagram accounts (and one TikTok account) across 21 different social media influencers in which the influencers failed to disclose their material connection to the company in a clear and conspicuous manner. Such examples include posts in which the influencer failed to include any disclosure at


TINA.org Files FTC Complaint Against Diageo for Deceptive Influencer Marketing of Ciroc

December 11th, 2018

MADISON, CONN., Dec. 11, 2018 — Diageo’s Ciroc has experienced a meteoric rise in sales over the past decade thanks in part to a marketing strategy heavily focused on celebrity endorsements and promotion on social media. An investigation by truthinadvertising.org (TINA.org), however, reveals that the spirits giant has been misleading consumers with its tactics, specifically with undisclosed


Ciroc Deceptive Influencer Marketing Database

December 10th, 2018

TINA.org investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, TINA.org collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner. In addition, none of the


Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

October 31st, 2017

MADISON, CONN.  Oct. 31, 2017 –Last November Warner Bros. entered into a final consent order with the FTC to settle charges related to a 2014 influencer marketing campaign for its Lord of the Rings-inspired “Middle-Earth: Shadow of Mordor” video game. As part of the settlement, the company was barred from misrepresenting sponsored content as the objective, independent


Virtual Influencers Database

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a sampling* of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50



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