Results for "influencers"

Virtual Influencers Database

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a sampling* of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50


Bounty

October 8th, 2020

An argument for embedded advertising disclosures in sponsored social media posts.


TINA.org Suggests Updates to How the FTC Regulates Endorsement Advertising

June 29th, 2020

On June 22, 2020, TINA.org responded to the FTC’s request for comment on the Guides Concerning the Use of Endorsements and Testimonials in Advertising (referred to here as the Endorsement Guides or Guides). First passed in 1980, and last amended in 2009, the Endorsement Guides provide guidance to businesses, and others, to ensure that advertisements


Summary of Action

June 24th, 2020

In June 2020, TINA.org submitted a comment to the Federal Trade Commission, which was seeking public comment on whether to make changes to its Endorsement Guides. The Guides, which were first enacted in 1980 and amended in 2009, provide guidance to advertisers to ensure that ads incorporating endorsements and testimonials abide by the FTC Act.


Shudu

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a *sampling of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50


Qai Qai

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a *sampling of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50


Perl

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a *sampling of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50


Miss Ava

June 22nd, 2020

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a *sampling of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50



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