Ad or Not? L’Oreal Influencer’s Makeup Tutorial
October 17th, 2016
Future squad goal: better #ad disclosure?
October 17th, 2016
Future squad goal: better #ad disclosure?
July 28th, 2014
Let the FTC know that you do not want L’Oréal to get away with lying to consumers.
July 28th, 2014
Why TINA.org objects to the FTC’s proposed settlement with L’Oréal over deceptive advertising charges.
April 17th, 2014
A reader alerted us to this ad for L’Oréal’s Youth Code Texture Perfection Pore Vanisher. According to the commercial, the cream instantly minimizes the look of pores and in four weeks, shrinks them in depth, number, and size. On the product webpage, an asterisk qualifies that depth is only reduced “with product on.” It’s kind of
September 19th, 2013
has recommended that L’Oréal discontinue the use of eyelash inserts in advertisements that make “quantified performance claims” (e.g., 50% more volume) or prominently disclose their use. NAD investigated two L’Oréal mascaras to determine if it could support performance claims: L’Oréal Paris Telescopic Shocking Extensions and Maybelline Rocket mascara. It found that L’Oréal could support express
June 4th, 2018
Finding evidence of a material relationship on this sponsored post requires some real sleuthing.
January 5th, 2017
2021 • 2020 • 2019 • 2018 • 2017 • 2016 • 2015 • 2014 • 2013 • 2012 “Brian Ross Investigates: ‘Made in the USA?’ Walmart Labels Under Fire” Stephanie Zimmermann, January 15, 2021 “Under the FTC’s Made in USA standard, only products that are ‘all or virtually all’ made in the
October 8th, 2015
“Risk-free” trial offer could end up costing you plenty.
September 29th, 2014
Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
July 28th, 2014
On June 30, 2014, the FTC announced that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided “clinically proven” anti-aging benefits by
July 3rd, 2014
May 2013: Plaintiffs voluntarily dismissed the lawsuit without prejudice, meaning that they can refile the complaint. We cannot determine why plaintiffs dismissed the lawsuit. April 2013: A class-action lawsuit was filed against Lancôme and L’Oreal for advertising their Teint Idole Ultra 24H foundation as lasting for 24 hours, regardless of skin type, and staying perfectly
June 30th, 2014
Company settles complaint about its gene claims.
January 10th, 2012
Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today? Extensions! Yup, fake hair. Well, maybe not entirely fake since some extensions are actually made with real hair (much of which comes from temples in India). Example 1: L’Oréal’s Elvive