Results for "l'oreal"

L’Oréal Youth Code Texture Perfector Pore Vanisher

April 17th, 2014

A reader alerted us to this ad for L’Oréal’s Youth Code Texture Perfection Pore Vanisher. According to the commercial, the cream instantly minimizes the look of pores and in four weeks, shrinks them in depth, number, and size. On the product webpage, an asterisk qualifies that depth is only reduced “with product on.” It’s kind of

L’Oréal Mascara

September 19th, 2013

has recommended that L’Oréal discontinue the use of eyelash inserts in advertisements that make “quantified performance claims” (e.g., 50% more volume) or prominently disclose their use. NAD investigated two L’Oréal mascaras to determine if it could support performance claims: L’Oréal Paris Telescopic Shocking Extensions and Maybelline Rocket mascara. It found that L’Oréal could support express in the News

January 5th, 2017

2021 • 2020 • 2019 • 2018 • 2017 • 2016 • 2015 • 2014 • 2013 • 2012 ​ ​ “The Boy King of YouTube” Jay Caspian Kang, January 5, 2022 “‘In 2019, Truth in Advertising, a consumer watchdog group, filed a complaint with the Federal Trade Commission, accusing the Kajis of ‘deceiving millions

Summary of Action

July 28th, 2014

On June 30, 2014, the FTC announced that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided “clinically proven” anti-aging benefits by

Lancôme’s Teint Idole Ultra 24H Foundation

July 3rd, 2014

May 2013: Plaintiffs voluntarily dismissed the lawsuit without prejudice, meaning that they can refile the complaint. We cannot determine why plaintiffs dismissed the lawsuit. April 2013: A class-action lawsuit was filed against Lancôme and L’Oreal for advertising their Teint Idole Ultra 24H foundation as lasting for 24 hours, regardless of skin type, and staying perfectly

Hair-raising Hair Product Ads

January 10th, 2012

Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today?  Extensions!  Yup, fake hair.  Well, maybe not entirely fake since some extensions are actually made with real hair (much of which comes from temples in India). Example 1: L’Oréal’s Elvive

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