Ad or Not? L’Oreal Influencer’s Makeup Tutorial
October 17th, 2016
Future squad goal: better #ad disclosure?
Results for "l'oreal"
L’Oréal’s True Beauty Secret
July 28th, 2014
Why TINA.org objects to the FTC’s proposed settlement with L’Oréal over deceptive advertising charges.
L’Oréal Youth Code Texture Perfector Pore Vanisher
April 17th, 2014
A reader alerted us to this ad for L’Oréal’s Youth Code Texture Perfection Pore Vanisher. According to the commercial, the cream instantly minimizes the look of pores and in four weeks, shrinks them in depth, number, and size. On the product webpage, an asterisk qualifies that depth is only reduced “with product on.” It’s kind of
L’Oréal Mascara
September 19th, 2013
has recommended that L’Oréal discontinue the use of eyelash inserts in advertisements that make “quantified performance claims” (e.g., 50% more volume) or prominently disclose their use. NAD investigated two L’Oréal mascaras to determine if it could support performance claims: L’Oréal Paris Telescopic Shocking Extensions and Maybelline Rocket mascara. It found that L’Oréal could support express
Ad or Not? Khoudia Diop and Caress Body Wash
June 4th, 2018
Finding evidence of a material relationship on this sponsored post requires some real sleuthing.
TINA.org in the News
January 5th, 2017
2021 • 2020 • 2019 • 2018 • 2017 • 2016 • 2015 • 2014 • 2013 • 2012 “The Boy King of YouTube” Jay Caspian Kang, January 5, 2022 “‘In 2019, Truth in Advertising, a consumer watchdog group, filed a complaint with the Federal Trade Commission, accusing the Kajis of ‘deceiving millions
Perfect Age Anti-Wrinkle Cream
October 8th, 2015
“Risk-free” trial offer could end up costing you plenty.
FTC Ignores Pleas to Make L’Oréal Pay
September 29th, 2014
Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
Summary of Action
July 28th, 2014
On June 30, 2014, the FTC announced that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided “clinically proven” anti-aging benefits by
Lancôme’s Teint Idole Ultra 24H Foundation
July 3rd, 2014
May 2013: Plaintiffs voluntarily dismissed the lawsuit without prejudice, meaning that they can refile the complaint. We cannot determine why plaintiffs dismissed the lawsuit. April 2013: A class-action lawsuit was filed against Lancôme and L’Oreal for advertising their Teint Idole Ultra 24H foundation as lasting for 24 hours, regardless of skin type, and staying perfectly
FTC Asks L’Oréal: Where’s the Science?
June 30th, 2014
Company settles complaint about its gene claims.
Hair-raising Hair Product Ads
January 10th, 2012
Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today? Extensions! Yup, fake hair. Well, maybe not entirely fake since some extensions are actually made with real hair (much of which comes from temples in India). Example 1: L’Oréal’s Elvive