April 5th, 2018
In March 2018, a class-action lawsuit was filed against LifeLock for allegedly falsely advertising its identity theft protection services. Specifically, the complaint alleges that LifeLock promises to protect, notify, reimburse, and assist members whose personal information has been stolen or used to fraudulently obtain credit when, according to plaintiffs, LifeLock does not deliver the advertised
December 1st, 2017
September 2017: Plaintiffs filed a Notice of Appeal regarding the August 2017 order. August 2017: A federal judge granted the company’s motion to dismiss the complaint finding, among other things, that the complaint did not adequately allege LifeLock made statements about its alert services with scienter (i.e., intent or knowledge of wrongdoing), a requirement when
October 20th, 2016
October 2016: More objectors filed Notices of Appeal regarding the approval of the settlement. Click on the information below to see them. Carrasco Notice of Appeal Cochran Notice of Appeal Niemeyer Notice of Appeal Pentz Notice of Appeal Robinson Notice of Appeal September 2016: A federal judge granted final approval of the settlement. That same
May 11th, 2016
February 2016: A state judge granted final approval of the settlement. July 2015: A state judge preliminarily approved a settlement of a deceptive advertising class-action lawsuit filed against LifeLock. Among other things, the complaint (which was filed in January 2015) alleges that the company failed to adequately disclose the terms of its automatic renewal and
November 17th, 2015
May 2015: The named-plaintiff voluntarily dismissed the complaint without prejudice. The reasons for the dismissal have not yet been disclosed. February 2015: A class-action lawsuit was filed against LifeLock, Inc. for, among other things, allegedly deceptively making automatic renewal and continuous service offers without adequately disclosing the terms for such offers. (Trax et al v.
November 13th, 2015
LifeLock’s ads say the company will relentlessly protect your identity. But how much can they really do?
July 3rd, 2013
As heard on Sirius XM: Lifelock tells us that “Don” became the victim of identity theft and ran into trouble at home and at work. But Lifelock doesn’t mention that most of their services can be done on your own, for free, with a couple of phone calls. And they neglect to mention that
June 10th, 2021
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
August 30th, 2018
Experts weigh in on how to avoid being a victim of these latest campus scams.
January 24th, 2014
Wait is the Rock really gone?
December 20th, 2012
Montel Williams Shameful Act: Oh, there are so many. Montel is the pitchman for a variety of questionable products, including Tommie Copper, the maker of copper-infused compression clothing that claims you will feel better and live positively if you wear the clothes. He is also a spokesman for Lifelock, which promises to relentlessly protect your identity by charging
September 27th, 2011
Watch out for loopholes in those guarantees.