Results for "made in usa" Files FTC Complaint Against New Balance for Deceptive Made in USA Marketing

September 24th, 2021

MADISON, CONN. September 20, 2021 – According to the latest investigation by consumer advocacy organization (, New Balance is deceptively marketing some of its athletic shoes as “made in the USA,” brazenly ignoring the legal definition in favor of its own, less stringent standard. Today, the ad watchdog filed a complaint with the Federal

Walmart Still Deceptively Marketing Made in USA, Reports Company to FTC (Again)

January 20th, 2021

MADISON, CONN. January 20, 2021 – With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, a new investigation by ( into the world’s largest retailer has found that the company is trying to redefine the Federal Trade Commission’s legal standard for made in the USA

Made in USA Claims on Bigelow Teas

July 22nd, 2020

In July 2020, a class-action lawsuit was filed against R.C. Bigelow, Inc. for allegedly falsely advertising that several of its teas – including Earl Grey Black Tea, English Teatime Black Tea, Green Tea with Ginger, and Vanilla Chai Black Tea – are “manufactured in the USA” when, according to plaintiffs, the tea in the products

New Balance Made in USA

September 26th, 2019

In 1996, the FTC brought an administrative action against New Balance Athletic Shoes, Inc. for making deceptive U.S.-origin claims about its sneakers. Since at least 2009, the company has marketed some of its sneakers as Made in the USA despite the fact that up to 30% of the shoes’ domestic value is from imported materials.

Made in USA Marketing Issues

September 26th, 2019 is the leading consumer advocacy organization working to expose false Made in USA marketing. Click on the images below to learn more about each Made in USA topic:

Ad Watchdog Petitions FTC for Made in USA Rule

August 22nd, 2019

MADISON, CONN. August 22, 2019– Consumer advocacy organization, (, filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement abilities and better defend the Made in USA designation. The FTC’s Made in USA standard calls for products marketed with an unqualified Made in USA claim to

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