May 3rd, 2018
In April 2018, a class-action lawsuit was filed against Too Faced Cosmetics for allegedly misleadingly advertising that its Better Than Sex Mascara has 1,944% more volume when, according to the plaintiffs, the mascara does not work as advertised. (Floth et al v. Too Faced Cosmetics, LLC, Case No. 18-cv-707, C. D. CA.) For more information
November 17th, 2017
NAD tells cosmetics company to turn down the volume (claims).
September 19th, 2013
has recommended that L’Oréal discontinue the use of eyelash inserts in advertisements that make “quantified performance claims” (e.g., 50% more volume) or prominently disclose their use. NAD investigated two L’Oréal mascaras to determine if it could support performance claims: L’Oréal Paris Telescopic Shocking Extensions and Maybelline Rocket mascara. It found that L’Oréal could support express
January 10th, 2012
If you go by mascara ads that you see in magazines and on TV, modern mascara technology has evolved to the point of growing small hairy caterpillars on top of your eyes. The question is, why do the celebrity endorsers and models in the ads need to wear false eyelashes or lash inserts when the
April 20th, 2018
Brands and their paid endorsers cash in at the music festival, sans disclosure.
June 26th, 2017
Below are 100 examples of Made in the USA misrepresentations on Target.com found by TINA.org in the spring of 2017. Target.com v. Manufacturer Information # Product Target.com Product Packaging / Manufacturer’s Website 1 Floor Sweepers Dry Cloths – 16 ct – up & up Made in the USA Made in China 2 Maybelline The Rock
April 21st, 2017
February 2017: This action was voluntarily dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. October 2016: A class-action lawsuit was filed against Physician’s Formula Cosmetics for allegedly falsely marketing products in its Organic wear® line of cosmetics – including Work It! Full! Flared! Fit! Mascara and All-in-1
January 5th, 2017
2018 • 2017• 2016 • 2015 • 2014 • 2013 • 2012 “Tips on Getting Real Deals at Outlet Malls“ Lisa Lee Freeman, September 5, 2019 “Many of the so-called original prices that you see marked down are fictitious, says Bonnie Patten, executive director of the nonprofit advocacy group Truth in Advertising. After monitoring
October 17th, 2016
Future squad goal: better #ad disclosure?
September 19th, 2016
August 2014: This action was dismissed as to the named plaintiff and as to the class members after the case was settled. The settlement terms have not been disclosed. May 2014: A class-action lawsuit was filed against Urban Decay Cosmetics and L’Oreal alleging that, among other things, the companies falsely advertise the Urban Decay Lush
September 29th, 2014
Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.
July 28th, 2014
Why TINA.org objects to the FTC’s proposed settlement with L’Oréal over deceptive advertising charges.
July 7th, 2014
December 2013: After the lawsuit was transferred to a court in New York where a similar lawsuit (Leebove et al v. Maybelline, LLC d/b/a Maybelline New York) was pending, it was settled and dismissed. We cannot determine the terms of the settlement. April 2013: A class-action lawsuit was filed against Maybelline and its parent company
July 22nd, 2013
Do eyelash growth products work?
October 8th, 2012
Penélope Cruz Shameful Act: Penélope Cruz is a beautiful woman but perhaps lacking in principle. In her ads for L’Oréal’s Telescopic mascara, Cruz promises, “Lashes that could reach to the stars.” What Ms. Cruz fails to disclose is that she is wearing falsies, that is, eyelash inserts. Well, that’s just plain wrong – not to
October 1st, 2011
After seeing the ads, ever buy a pair of sneakers only to find out you still can’t dunk like Jordan? Ever buy mascara only to discover you still don’t look like Penelope Cruz? You’re not the only one. But when are these advertisements considered “deceptive”? A three-part test used in the law can help us