Search - Truth in Advertising

You Bought the Movie on iTunes. But It’s Not Yours.

Consumer News

You Bought the Movie on iTunes. But It’s Not Yours.

Surrender your iTunes movies.

MoviePass Slips Note in Terms Banning Repeat Viewings

Consumer News

MoviePass Slips Note in Terms Banning Repeat Viewings

Consumer says there was “zero indication” that the ban had been implemented or was forthcoming.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

MoviePass: Rediscovering the Magic of ROSCA

Blog

MoviePass: Rediscovering the Magic of ROSCA

FTC using every arrow in its quiver to go after bad actors.

DirecTV’s 4K Resolution

Ad Alert

DirecTV’s 4K Resolution

With only a small number of movies available in 4K, NAD recommends changes to advertising.

Ad or Not? Junior Mints, Red Vines Get an Oscars Encore

Consumer News

Ad or Not? Junior Mints, Red Vines Get an Oscars Encore

There are other types of candy to enjoy at the movies, right?

This Free Movie Pitch Wasn’t Perfect

Ad Alert

This Free Movie Pitch Wasn’t Perfect

You may now be seated — if you’re lucky enough to get in.

Amazon Prime’s Ad-Free Streaming Services

Class Action

Amazon Prime’s Ad-Free Streaming Services

Allegations: Misleadingly advertising that Amazon Prime subscriptions included “commercial-free” streaming of movies and tv shows and then later charging an additional $2.99/month for ad-free streaming services

These “Critics” Won’t Win Oscars for their Reviews

Consumer News

These “Critics” Won’t Win Oscars for their Reviews

Some reviews come from questionable sources.

The ‘Buy’ Button in the iTunes Store

Ad Alert

The ‘Buy’ Button in the iTunes Store

When you don’t own what you buy.

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

Ad or Not? Junior Mints, Red Vines Rain Down at the Oscars

Consumer News

Ad or Not? Junior Mints, Red Vines Rain Down at the Oscars

What was up with all that named candy at the 2017 Oscars?

Ad or Not? Luke Skywalker and His Cool Shades

Consumer News

Ad or Not? Luke Skywalker and His Cool Shades

Luke Skywalker edges toward the dark side of influencer marketing in Instagram post.

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

Gwyneth Paltrow-Hosted ‘The Goop Lab’ Reveals First Trailer

Media Coverage

Gwyneth Paltrow-Hosted ‘The Goop Lab’ Reveals First Trailer

THR Staff, The Hollywood Reporter

Punxsutawney Phil Makes TINA.org’s Wall of Shame

Consumer News

Punxsutawney Phil Makes TINA.org’s Wall of Shame

Falsely claiming to be the “Seer of Seers,” this misleading marmot has duped millions.

MoviePass: ‘Get a Month Free’

Ad Alert

MoviePass: ‘Get a Month Free’

The movie ticket subscription service is back. Unfortunately, so too are the deceptive ads.

Internet Scams: Avoiding Fraud on the World Wide Web

Consumer News

Internet Scams: Avoiding Fraud on the World Wide Web

Over 200 million people in the U.S. are now Internet users. Many of our daily activities – reading the news, watching movies, paying bills, buying products, and even catching up…

57 Year Old Mom Looks 27!

Blog

57 Year Old Mom Looks 27!

I feel like the online version of the New York Times has me pegged. Or to say it another way, NYTimes’ cookies have tracked my online behavior such that its…

Popular Searches

Close Filters

Product Category

Marketing Tactic

Resource Type

Feature

Article Type

Legal Effort

Press Type

You Bought the Movie on iTunes. But It’s Not Yours.

MoviePass Slips Note in Terms Banning Repeat Viewings

Product Placement

MoviePass: Rediscovering the Magic of ROSCA

DirecTV’s 4K Resolution

Ad or Not? Junior Mints, Red Vines Get an Oscars Encore

This Free Movie Pitch Wasn’t Perfect

Amazon Prime’s Ad-Free Streaming Services

These “Critics” Won’t Win Oscars for their Reviews

The ‘Buy’ Button in the iTunes Store

Talking to Kids about Deceptive Advertising

Ad or Not? Junior Mints, Red Vines Rain Down at the Oscars

Ad or Not? Luke Skywalker and His Cool Shades

Self-regulation in the Alcohol Industry

Motion Picture Association of America

Gwyneth Paltrow-Hosted ‘The Goop Lab’ Reveals First Trailer

Punxsutawney Phil Makes TINA.org’s Wall of Shame

MoviePass: ‘Get a Month Free’

Internet Scams: Avoiding Fraud on the World Wide Web

57 Year Old Mom Looks 27!