October 10th, 2019
In October 2019, a class-action lawsuit was filed against Colgate-Palmolive Co. for allegedly falsely representing that Optic White toothpaste “Goes Beyond Surface Stain Removal to Deeply Whiten” teeth when, according to plaintiffs, the toothpaste does not work as advertised because it does not contain enough of the whitening ingredient and does not come in contact
June 27th, 2019
June 2019: The Ninth Circuit Court of Appeals affirmed the district court’s decision to deny class certification in the Dean case. December 2018: The Canale case was voluntarily dismissed , the reasons for which have not been disclosed. July 2018: Plaintiffs in the Dean case appealed the district court’s order denying class certification. March 2018:
September 19th, 2017
April 2017: This case was stayed pending the resolution of Dean v. Colgate-Palmolive Co., a similar lawsuit that was filed before this one. December 2016: A false advertising class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely marketing Colgate Optic White toothpaste as having the ability to “Deeply Whiten” teeth and “Go Beyond Surface Stain
July 18th, 2014
Colgate is in deep water with its teeth whitening claims for Optic White products.