March 11th, 2020
In February and March 2020, two class-action lawsuits were filed against Toyota for allegedly misleadingly marketing that the fuel tanks in RAV4 vehicles hold 14.5 gallons of gas when, according to plaintiffs, the fuel tanks do not hold the represented number of gallons due to their shape. Plaintiffs also claim that the company misleadingly advertises
February 21st, 2020
In February 2020, a class-action lawsuit was filed against Toyota for allegedly misleadingly marketing 2018-2019 Toyota vehicles equipped with certain low-pressure fuel pumps as safe and dependable when, according to the complaint, the vehicles unexpectedly stall and the engines shut down due to a defect. (Cheng et al v. Toyota Motor Corp. et al, Case
November 12th, 2019
October 2019: Plaintiffs filed an amended complaint bringing similar allegations. September 2019: The case was transferred to federal court. (Case No. 19-cv-2550, E. D. MO.) June 2019: A class-action lawsuit was filed against Toyota for allegedly representing that drivers can use the Bluetooth hands-free phone systems in vehicles to make and receive phone calls without
January 24th, 2019
A false advertising class-action lawsuit was filed against Toyota in November 2017 (and amended in June 2018). Specifically, the complaint claims that the company falsely advertises that the headlights in 2016 Rav 4 vehicles turn on and off automatically and adjust to ensure proper lighting for the driving conditions when, according to the complaint, not
November 8th, 2018
Automaker addresses its use of prototypes in TV ad.
March 31st, 2017
In February 2017, a class-action lawsuit was filed against Toyota for allegedly deceptively promoting a “tire savings event.” According to the complaint, Toyota represents that consumers who purchase three tires at regular price get a fourth tire for $1 when, in reality, the regular price of the tires was increased above their normal selling price
January 22nd, 2014
January 2014: A federal judge dismissed the class-action lawsuit against Toyota finding, among other things, that plaintiffs lacked standing (i.e., a proper basis) to file their complaint because they didn’t suffer any injuries. Specifically, the judge concluded that plaintiffs did not have any problems with the Pre-Collision System, the value of the vehicles was not
June 22nd, 2020
A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a *sampling of 28 virtual influencers ranging from the human-like to the overtly cartoonish. More than 80 brands are represented in TINA.org’s sampling, which totals 250 sponsored posts. In addition, where available, TINA.org has compiled more than 50
June 22nd, 2020
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.
May 30th, 2019
The oil isn’t the only thing that needs changing at this Chevrolet dealership.
May 22nd, 2019
Consumer accuses dealership of pulling a bait and switch.
April 18th, 2019
Not all of the puffed-up claims in this TV ad can be defended as puffery.
March 1st, 2019
TINA.org investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. TINA.org collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between
April 27th, 2018
November 2016: This action was voluntarily dismissed as to the individual claims of the named plaintiffs and as to the claims of the class. April 2016: A class-action lawsuit was filed against Lexus for allegedly deceptively marketing that consumers who purchase the “Cold Weather Package” for the Lexus 2015 GS 350 get a heated steering
January 30th, 2018
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
September 1st, 2016
In July 2016, a class-action lawsuit was filed against Toyota for allegedly representing that the Prius Plug-In can operate for approximately 13 miles on a full charge without adequately disclosing limitations due to outdoor temperatures and climate. According to the complaint, the vehicle travels approximately 8 miles on a full electric charge in the summer
June 19th, 2015
Parenthood and childhood combine in this week’s Ad We Like from Toyota.
August 16th, 2013
Ford boasted in this advertisement that its C-MAX Hybrid got an estimated 47 miles per gallon, a better mpg than the rival Toyota Prius. But this week, Ford announced that it was cutting the estimated mpg from 47 to 43 to better reflect reality, and it was going to refund consumers who purchased the vehicle