Published on February 24th, 20160
Ad or Not? Oscars Edition
It depends on whether her followers understand that her tweets about products are paid endorsements. If a significant portion of her followers don’t know that, disclosures are needed. Again, determining that could be tricky, so we recommend disclosure.
However, three recent posts by presenters and nominees going to the awards show this weekend recently caught our eye. None were marked “sponsored” or “promoted” indicating that they were paid ads but the content of the posts made us wonder: Ad or not?
The poster: Lady Gaga, presenter and nominee for best original song
The platform: Instagram (14.8m followers)
The product: Dior jeans
The poster: Brie Larson, nominee for best actress in a leading role
The platform: Twitter (retweet to 65k followers)
The product: Apple Music (clicking on link in tweet opens Larson’s 15-song playlist in iTunes)
The poster: Kevin Hart, presenter
The platform: Twitter (retweet to 26.6m followers)
The product: The comedian’s new “Hustle Hart” sneaker from Nike
Find more of our coverage on sponsored content here.