Ad or Not? Tom Brady and Under Armour
August 8th, 2017
But a closer look reveals that the Patriots quarterback may have stepped out of bounds in an attempt to tie his respect for his mother’s love and dedication with a pitch to sell sporting equipment. You see, Brady has a partnership with Under Armour, making this Instagram post as much a heartfelt tribute as an undisclosed advertisement for the sporting goods giant.
This isn’t the first time Brady has given a shoutout to mom on the social media platform. But unlike previous posts, including this birthday well-wishing and this on-field embrace, in this particular instance, Brady has chosen to also include a link to one of his sponsor’s Instagram handles (@underarmourwomen).
When an individual (or cute pet) promotes a good or service, primarily on social media, because they were paid to do so, or because of a material connection between the person (or pet) and the company