Published on February 26th, 20180
In coming to this conclusion [not to recommend enforcement action], we considered a number of factors, including that ADT had substantially discontinued using the non-disparagement language in its online terms prior to being contacted by the FTC.
The FTC was less merciful in 2014.
That year, the agency sued ADT for dispatching paid endorsers to hype the company’s Pulse Home Monitoring System on dozens of radio and talk show programs, where they posed as independent technology and safety experts. In an appearance on NBC’s “Today Show,” one of those paid endorsers, Alison Rhodes, who was given the title of “The Safety Mom,” described ADT’s system as “amazing” and discussed how consumers could save money on their homeowner’s insurance with ADT.
By linking to the Site, you agree that you will not … Disparage ADT, its products or services, any of its affiliates or any of its affiliates’ products or services.
These terms had last been revised Aug. 30, 2012, meaning that for more than five years ADT sought to block negative reviews of its and its partners’ products and services.
The extent to which ADT actually went after consumers who violated its non-disparagement clause is unclear. But the company’s BBB page offered plenty of potential defendants.
In just the last three years, consumers have registered more than 3,500 complaints against ADT with the BBB, a fifth of which dealt directly with advertising/sales issues. In addition, out of more than 259 customer reviews, 245, or 95 percent are negative.
Find more of our coverage on online reviews here.