AdvoCare’s 24-Day Challenge and AdvoCare Spark

In May 2017, a false advertising class-action lawsuit was filed against AdvoCare, a multilevel marketing company that sells dietary supplements. The complaint, which was transferred to federal court in June 2017 and amended in October 2017, alleges that:

  • AdvoCare’s 24-Day Challenge product line is marketed as a supplementation and nutrition program that provides “weight management, energy, overall body composition or overall wellness” benefits when, according to plaintiffs, it does not provide such benefits;
  • AdvoCare Spark is marketed as a “multi-nutrient system that was developed as a nutritional source of energy and enhanced mental focus” when, according to the complaint, it does not increase mental focus or alertness; and
  • The company claims in marketing materials that the vitamins, minerals, and nutrients in AdvoCare Spark work together to provide an effective source of energy that does not overburden or over stimulate a person’s body when, according to plaintiffs, the product does not add anything to a healthy, balanced meal plan and burdens and over stimulates a person’s body.

(Tubbs et al v. AdvoCare International, LP, Case No. 17-cv-4454, C. D. CA.)

For more of’s coverage of AdvoCare, click here.

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