Alabama

altWho Can You Complain to in Alabama?

Office of the Attorney General
P.O. Box 300152
Montgomery, AL 36130-0152
Office Main Number: (334)-242-7335
Consumer Protection Section: 1-800-392-5658
http://www.ago.state.al.us
To file a complaint online, click here.

Alabama’s Laws

Here’s a snapshot of Alabama’s laws regarding deceptive advertising:

Code of Alabama §8-19-5: Lists a number of deceptive labeling and marketing acts that are deemed to be unlawful, including, but not limited to, advertising goods or services with intent not to sell them as advertised.

Code of Alabama § 13A-9-42: Makes it a misdemeanor crime to make false or misleading statements in any public advertisement.

Possible Penalties

Some of the penalties that fraudulent or deceptive advertisers may suffer in Alabama include:

  • Restraining orders (Alabama Code §8-19-8);
  • Actual damages or $100, whichever is greater, or, if the court wants to, up to three times the amount of any actual damages (Alabama Code § 8-19-10)
  • Up to $25,000 per violation of a court order (Alabama Code § 8-19-11)

Small Claims Court in Alabama

If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.

For general info about filing a lawsuit in Small Claims Court, click here.

For info on how to file a Small Claims lawsuit in Alabama, click here.

Researching Consumer Complaints

To obtain copies of complaints consumers have filed against a business, you can send a Freedom of Information request to:

Office of the Alabama Attorney General
Division of Consumer Protection
P.O. Box 300152
Montgomery, AL 36130-0152

A sample Freedom of Information request can be found here.


**Please note that this page is informational only and does not take the place of legal advice.  Please also note that the above summary is meant to provide a brief look at the laws in Alabama, and not a comprehensive list.**


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The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department

Compensation for losses that are proven to have occurred.

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