Here’s a snapshot of Alaska’s laws regarding deceptive advertising:
Alaska Unfair Trade Practices and Consumer Protection Act § 45.50.471: Lists a number of unfair or deceptive labeling and marketing acts that are deemed to be unlawful, including, but not limited to, advertising goods or services with intent not to sell them as advertised, and using deception, fraud, or misrepresentations in connection with the sale or advertisement of goods or services.
Some of the penalties that fraudulent or deceptive advertisers may suffer in Alaska include:
- $500 or three times the Actual damages, whichever is greater (Alaska Unfair Trade Practices and Consumer Protection Act § 45.50.531);
Small Claims Court in Alaska
If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.
For general info about filing a lawsuit in Small Claims Court, click here.
For info on how to file a Small Claims lawsuit in Alaska, click here for a PDF handbook.
Researching Consumer Complaints
Alaska does not make consumer complaints provided to the state Attorney General available to the public.
**Please note that this page is informational only and does not take the place of legal advice. Please also note that the above summary is meant to provide a brief look at the laws in Alaska, and not a comprehensive list.
The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department
Compensation for losses that are proven to have occurred.
A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.