Status & Updates

April 1, 2017: Revlon removes the slogan “Almay The American Look™.”

July 1, 2015: As a result of’s efforts, Revlon changed its “Almay Simply American™” slogan to “Almay The American Look™.”

May 19, 2015: sends complaint letter to the FTC, as well as to the New York Attorney General’s Office, asking them to take action to halt Revlon’s deceptive marketing.

May 15, 2015: Revlon responds to disagreeing with’s findings and asking that it “discontinue any further inquiry into Almay’s advertising.”

May 8, 2015: sends warning letter to Revlon regarding its deceptive Almay Simply American campaign, and asking that the company correct the issues within one week.

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