Amber Rose Instagram Database

TINA.org investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. TINA.org collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Amber Rose’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, TINA.org opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by TINA.org, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient.

TINA.org has also collected evidence that Amber Rose has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

TINA.org audited these findings in February 2019. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Company Name Ad Video Live Link
BOOMBOD (Video) BOOMBOD 6-10-2018 Video BOOMBOD 6-10-2018 Live
BOOMBOD 6-19-2018 Video BOOMBOD 6-19-2018 Live
Bryan A Mendez (Video) Bryan A Mendez 4-18-2018 Video Bryan A Mendez 4-18-2018 Live
Bryan A Mendez 9-10-2018 Video Bryan A Mendez 9-10-2018 Live
Dr Simon Ourian Dr Simon Ourian 12-22-2018 Dr Simon Ourian 12-22-2018 Live
FashionNova (Video) FashionNova 6-6-2018 FashionNova 6-6-2018 Live
FashionNova 6-11-2018 FashionNova 6-11-2018 Live
FashionNova 6-12-2018 FashionNova 6-12-2018 Live
FashionNova 8-19-2018 FashionNova 8-19-2018 Live
FashionNova 8-28-2018 FashionNova 8-28-2018 Live
FashionNova 8-30-2018 i Video FashionNova 8-30-2018 i Live
FashionNova 8-30-2018 ii FashionNova 8-30-2018 ii Live
FashionNova 8-31-2018 FashionNova 8-31-2018 Live
FashionNova 9-5-2018 FashionNova 9-5-2018 Live
FashionNova 9-13-2018 FashionNova 9-13-2018 Live
FashionNova 9-14-2018 FashionNova 9-14-2018 Live
FashionNova 9-16-2018 FashionNova 9-16-2018 Live
FashionNova 9-20-2018 FashionNova 9-20-2018 Live
FashionNova 9-23-2018 FashionNova 9-23-2018 Live
FashionNova 9-26-2018 FashionNova 9-26-2018 Live
FashionNova 10-12-2018 i Video FashionNova 10-12-2018 i Live
FashionNova 10-12-2018 ii FashionNova 10-12-2018 ii Live
FashionNova 10-25-2018 FashionNova 10-25-2018 Live
FashionNova 10-30-2018 FashionNova 10-30-2018 Live
FashionNova 11-2-2018 Video FashionNova 11-2-2018 Live
FashionNova 11-4-2018 FashionNova 11-4-2018 Live
FashionNova 11-8-2018 FashionNova 11-8-2018 Live
FashionNova 11-11-2018 FashionNova 11-11-2018 Live
FashionNova 11-12-2018 FashionNova 11-12-2018 Live
FashionNova 11-22-2018 FashionNova 11-22-2018 Live
FashionNova 11-26-2018 Video FashionNova 11-26-2018 Live
FashionNova 11-28-2018 Video FashionNova 11-28-2018 Live
FashionNova 12-4-2018 FashionNova 12-4-2018 Live
FashionNova 12-9-2018 FashionNova 12-9-2018 Live
FashionNova 12-12-2018 i FashionNova 12-12-2018 i Live
FashionNova 12-12-2018 ii FashionNova 12-12-2018 ii Live
FashionNova 12-20-2018 FashionNova 12-20-2018 Live
FashionNova 12-21-2018 FashionNova 12-21-2018 Live
FashionNova 12-23-2018 FashionNova 12-23-2018 Live
FashionNova 12-26-2018 FashionNova 12-26-2018 Live
FLiRT Cosmetics FLiRT 5-19-2017 Video FLiRT 5-19-2017 Live
FLiRT 7-14-2017 Video FLiRT 7-14-2017 Live
Galore Galore 11-29-2018 i Galore 11-29-2018 i Live
Galore 11-29-2018 ii Galore 11-29-2018 ii Live
Galore 11-29-2018 iii Galore 11-29-2018 iii Live
Galore 11-29-2018 iv Galore 11-29-2018 iv Live
Galore 11-29-2018 v Galore 11-29-2018 v Live
Galore 11-29-2018 vi Galore 11-29-2018 vi Live
Icon Swim (Video) Icon Swim 6-2-2018 Video Icon Swim 6-2-2018 Live
Icon Swim 6-21-2018 Icon Swim 6-21-2018 Live
Icon Swim 7-2-2018 Icon Swim 7-2-2018 Live
Icon Swim 9-25-2018 Icon Swim 9-25-2018 Live
Icon Swim 10-2-2018 Icon Swim 10-2-2018 Live
Kandy Pens (Video) Kandy Pens 9-15-2018 (A,B) Video Kandy Pens 9-15-2018 Live
LELO (Video) LELO 4-5-2018 Video LELO 4-5-2018 Live
LELO 7-1-2018 LELO 7-1-2018 Live
LELO 7-16-2018 Video LELO 7-16-2018 Live
LELO 8-19-2018 LELO 8-19-2018 Live
LELO 9-16-2018 Video LELO 9-16-2018 Live
LELO 11-21-2018 LELO 11-21-2018 Live
LELO 12-17-2018 LELO 12-17-2018 Live
Little Tiny Waist (Video) Little Tiny Waist 4-20-2018 Video Little Tiny Waist 4-20-2018 Live
My Sneaker Palace (Video) My Sneaker Palace 8-16-2018 Video My Sneaker Palace 8-16-2018 Live
My Sneaker Palace 11-10-2018 Video My Sneaker Palace 11-10-2018 Live
My Sneaker Palace 12-3-2018 Video My Sneaker Palace 12-3-2018 Live
Planet Hollywood Las Vegas Planet Hollywood Las Vegas 5-25-2018 Planet Hollywood Las Vegas 5-25-2018 Live
Potrol Potrol 4-15-2018 Potrol 4-15-2018 Live
Roadstarr Motorsports Roadstarr Motorsports 4-16-2018 Roadstarr Motorsports 4-16-2018 Live
SadiddyGirl Beauty SadiddyGirl Beauty 5-1-2018 SadiddyGirl Beauty 5-1-2018 Live
SadiddyGirl Beauty 5-25-2018 SadiddyGirl Beauty 5-25-2018 Live
SadiddyGirl Beauty 5-26-2018 SadiddyGirl Beauty 5-26-2018 Live
SadiddyGirl Beauty 5-27-2018 SadiddyGirl Beauty 5-27-2018 Live
Seth Chernoff Seth Chernoff 4-15-2018 Seth Chernoff 4-15-2018 Live
Seth Chernoff 5-27-2018 Seth Chernoff 5-27-2018 Live
Simply Be (Video) Simply Be 6-22-2018 Simply Be 6-22-2018 Live
Zoe Makeup Brush Cleaner Zoe Makeup Brush Cleaner 5-22-2018 Video Zoe Makeup Brush Cleaner 5-22-2018 Live
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