Amla Legend Rejuvenating Ritual Relaxer

March 2017: Plaintiffs filed an amended complaint making similar allegations (i.e., that the companies do not adequately warn consumers that the Amla relaxer causes injuries, including hair loss and chemical burns).

December 2016: A Consolidated Amended Class Action Complaint making similar allegations was filed. According to the complaint, L’Oreal and Soft Sheen-Carson deceptively market Amla Legend Rejuvenating Ritual Relaxer as a safe and gentle product that prevents hair breakage, as well as restores hair’s shine, smoothness, and manageability, without adequately disclosing that ingredients cause injuries, including burns and blisters.

November 2016: Similar lawsuits regarding the Amla line of products were consolidated to be heard together. (In Re Amla Litigation, Case No. 16-cv-6593, S. D. NY.)

September 2016: Another class-action lawsuit was filed against L’Oreal for allegedly misleadingly marketing its SoftSheen Carson Optimum Amla Legend Rejuvenating Ritual Relaxer as a safe treatment for all hair types that provides “fuller, silkier hair” when, according to plaintiffs, consumers who used the product sustained injuries, including hair loss, blisters, and burns. (Manier et al v. L’Oreal USA, Inc. and Soft Sheen-Carson, LLC, Case No. 16-cv-6886, C. D. CA.)

August 2016: A class-action lawsuit was filed against L’Oreal USA and Soft Sheen-Carson for allegedly deceptively marketing Amla Legend Rejuvenating Ritual Relaxer as a safe and gentle relaxer kit that “relaxes for amazingly lively-looking hair” and “protects [the] scalp & skin” without adequately disclosing that use of the product can cause severe consequences, including significant hair loss and skin and scalp irritation. (Jacobs et al v. L’Oreal USA, Inc. and Soft Sheen-Carson, LLC, Case No. 16-cv-6593, S. D. NY.)

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