Anything But: New Monikers for Ads

May 2nd, 2016

When it comes to advertising, a name by any other name is the game these days as marketers try every which way to get their message before the eyes of consumers without blaring that what they are reading or seeing is actually an ad. Here’s a roundup of the latest terms as noted by TINA.org, Bloomberg and Digiday in recent pieces on the issue:

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