Are All Alcohol Ads Misleading?
June 7th, 2013
Now this is not to say that there are no limits on alcoholic commercials. Like all marketing, these ads are legally required to be truthful and not misleading. But do alcohol ads even meet this minimum threshold? I mean the ads definitely show us the good life and many of the ads do add the caveat to “drink responsibly” (even if it is in teeny, tiny print flashed across the screen so fast that no one can read it). But how does a pregnant women drink responsibly? What about the diabetic or the 18 year-old – how do they drink responsibly? Why don’t the commercials tell us that alcohol is addicting; that if you consume too much it will kill you; that a few too many glasses will cloud your judgment; that even a single glass could interact badly with medications you may be taking; or that consumption of alcohol impairs your ability to drive safely? There doesn’t appear to be an alcohol ad out there that mentions a single risk of consumption, which, in my opinion, must lead one to the inevitable conclusion that pretty much all alcohol ads are misleading.