Balance of Nature
November 10th, 2016
UPDATE 11/7/17: The National Advertising Division has referred Balance of Nature’s internet advertising to the FTC after the company failed to respond to the group’s inquiry despite repeated attempts to engage the company in the self-regulatory process. Claims at issue mirror those that comprise the following ad alert, published nearly a year ago, including the implied claims that the health benefits in a serving of Balance of Nature are equivalent to 10 servings of real fruits and vegetables and that Balance of Nature prevents cancer.
Why stop at an apple a day? To truly keep the doctor away, take Balance of Nature, which boasts that its supplements contain a prodigious 10 servings of fruits and vegetables per pill.
After two readers alerted us to Balance of Nature’s health claims, we visited the company’s website and found a stream of testimonials touting the supplements as a treatment for everything from balding to diabetes to advanced stage cancer.
But as testimonials, these personal accounts do not fall under the category of “proven results” — despite the company’s exact categorization of them as such on the site.
In addition, while Balance of Nature claims on its site that the USDA recommends “9 to 11 servings of fruits and vegetables every day to strengthen our immune system and prevent disease,” actual USDA recommendations vary depending on age, sex, and how much daily exercise a person gets.
TINA.org readers have also pointed out that Balance of Nature has an “F” rating with the BBB.
Remember, readers, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is simply not permitted by law. If a supplement really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.
Find more of our coverage on supplements here.