Barbara’s Bakery/Snackimals

November 2013: A federal judge granted final approval of the settlement reached in this case.

June 2013: A federal judge preliminarily approved a settlement of a class-action lawsuit filed against Barbara’s Bakery Inc. The complaint, which was filed in 2012, alleged that the company misled consumers by advertising many of its products — including its Snackimals Animal Cookies and Organic Snackimals Cereal — as “all natural” when, according to the plaintiffs, they contain genetically modified ingredients. According to the settlement terms, consumers may receive reimbursements of up to $100 if they purchased any of the products covered by the lawsuit. The company also agreed to remove the “all natural” labels from products that contain artificial ingredients. The company also agreed to remove several phrases – including “all natural” and “no artificial flavors” – from marketing materials. (Trammell v. Barbara’s Bakery Inc., Case No. 12-cv-02664, N. D. CA.).


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