Bear Naked Food Products
May 2014: A federal judge preliminarily approved a $325,000 settlement of this class-action lawsuit against Bear Naked, Inc. According to the settlement terms, class members with proof of purchase may receive a $0.50 refund for every product purchased (class members without proof of purchase may receive a maximum of recovery of $10 per household). In addition, the company agreed to stop falsely representing that products are “100% Natural” for a period of 3 years. For more information, go to www.NaturalClassSettlement.com. The hearing for final approval is scheduled for September 2, 2014.
November 2013: A class-action lawsuit filed against Bear Naked, Inc. making false advertising allegations is set to go to trial in early 2014. The complaint, originally filed in September 2011, alleges that the company falsely markets its products – including various flavors of granola bars, trail mixes, cereals, and granola cookies – as “100% Natural” when they actually contain artificial and synthetic chemicals. (Thurston et al v. Bear Naked, Inc., Case No. 11-cv-02890, S. D. CA.).