In August 2019, a class-action lawsuit
was filed against Aldi grocery store for allegedly misleadingly advertising Sundae Shoppe and Belmont Ice Creams as being Vanilla Light Ice Creams when, according to plaintiffs, the ingredients list on the ice creams reveals that vanilla is not the sole characterizing flavor in them. The complaint also claims that the products contain annatto – a coloring ingredient used in cheddar cheese – to make the ice cream look more like the flavor comes from vanilla. (Weber-Lugo et al v. Aldi Inc.
, Case No. 19-cv-4861, E. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla ice creams, click here.