Bontrager WaveCel Bike Helmets

In January 2021, a class-action lawsuit was filed against Trek Bicycle Corp. alleging that the marketing claim that its Bontrager WaveCel bicycle helmets are “up to 48x more effective than traditional foam helmets in protecting your head from injuries caused by certain cycling accidents” misleadingly implies that the helmets reduce and prevent concussions, which, according to plaintiffs, is a claim that is not supported by scientific studies. (Glancey et al v. Trek Bicycle Corp., Case No. 21-cv-120, S.D.N.Y.)

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