Bow Wow Ciroc Database

TINA.org investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, TINA.org collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner.

Below is (1) evidence that Bow Wow has a material connection to Ciroc that must be clearly and conspicuously disclosed in each Instagram post that promotes Ciroc; and (2) a sampling of Bow Wow’s inadequately disclosed Ciroc ads.

TINA.org audited these findings in December 2018. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Material Connection:

Deceptive Ciroc Ads:

Ciroc Ad
(Archived by TINA.org)
Video Live Link
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Bow Wow 2 Video Bow Wow Live 2
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Bow Wow 10 Video Bow Wow Live 10
Bow Wow 11 Video Bow Wow Live 11
Bow Wow 12 Video Bow Wow Live 12
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Bow Wow 14 Bow Wow Live 14
Bow Wow 15 Bow Wow Live 15
Bow Wow 16 Bow Wow Live 16
Bow Wow 17 Bow Wow Live 17
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Bow Wow 20 Bow Wow Live 20
Bow Wow 21 Video Bow Wow Live 21
Bow Wow 22 Video Bow Wow Live 22
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Bow Wow 24 Bow Wow Live 24
Bow Wow 25 Bow Wow Live 25
Bow Wow 26 Bow Wow Live 26
Bow Wow 27 Bow Wow Live 27
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Bow Wow 33 Bow Wow Live 33
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Bow Wow 37 Bow Wow Live 37
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Bow Wow 39 Bow Wow Live 39
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