Brina Knauss Ciroc Database

TINA.org investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, TINA.org collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner.

Below is (1) evidence that Brina Knauss has a material connection to Ciroc that must be clearly and conspicuously disclosed in each Instagram post that promotes Ciroc; and (2) a sampling of Knauss’s inadequately disclosed Ciroc ads.

TINA.org audited these findings in December 2018. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Material Connection:

Click here to see video.

Deceptive Ciroc Ads:

Ciroc Ad
(Archived by TINA.org)
Video Live Link
Brina Knauss 1 Brina Knauss Live 1
Brina Knauss 2 Brina KnaussLive 2
Brina Knauss 3 Brina Knauss Live 3
Brina Knauss 4 Brina Knauss Live 4
Brina Knauss 5 Brina Knauss Live 5
Brina Knauss 6 Brina Knauss Live 6
Brina Knauss 7 Brina Knauss Live 7
Brina Knauss 8 Brina Knauss Live 8
Brina Knauss 9 Brina Knauss Live 9
Brina Knauss 10 Brina Knauss Live 10
Brina Knauss 11 Brina Knauss Live 11
Brina Knauss 12 Brina Knauss Live 12
Brina Knauss 13 Brina Knauss Live 13
Brina Knauss 14 Brina Knauss Live 14
Brina Knauss 15 Brina Knauss Live 15

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