ButcherBox’s ‘Free Bacon For Life’
June 28th, 2018
FREE BACON FOR LIFE.
Against the banal and fleeting backdrop of a Facebook timeline, these words serve as a beacon to weary navigators, softly beckoning, “Come in, stay a while.” But for one TINA.org reader, they proved to be a siren song.
Hooked by this porcine proclamation, the consumer discovered that the Facebook ad, above, was from ButcherBox, a company that provides monthly subscription boxes of meat. That “free” bacon? It comes with the boxes, which start at $129/month.
On the landing page for the not-so-free bacon, there is some fine print which specifies that the bacon isn’t free, per se, but that customers can “*Get a free pack of bacon in every ButcherBox you receive for the life of your subscription.” But as we’ve pointed out before, what the headline giveth, the fine print is not supposed to taketh away. Ergo, “FREE BACON FOR LIFE” should mean free bacon. For life.
TINA.org reached out to the company via its support chat to express our concerns about the misleading ad. We were told:
I’m so sorry for any confusion it has caused. Will let the team know to update the ad to prevent confusion to others as well.
UPDATE 7/2/18: Following TINA.org’s outreach to the company, ButcherBox has modified the language of its advertising: “Order Now & Receive Free Bacon in Every Box – For Life.”
Find more of our coverage on stuff advertised as “free” here.