Cali White Activated Charcoal Dental Products
- deceptively markets these products as oral detox products that whiten teeth and as safe, effective, and beneficial without adequate scientific support to make such claims;
- misleadingly makes consumers believe that the products are endorsed by third parties – including dentists and the FDA – when, according to plaintiffs, such claims are not true;
- misleadingly makes consumers believe that they are getting products at a discounted price when, according to plaintiffs, they are not;
- misleadingly promotes itself as a California company when, according to plaintiffs, the company does not list a California business address on its website.
(Hartanovich et al v. Crew International, Inc., Case No. 19-cv-708, N.D. Okla.)
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