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Published on June 12th, 2013


Callaway Razr Fit Xtreme driver

Golf club maker Callaway said that their Razr Fit Xtreme driver was the “longest driver in golf” in print and web advertisements. Callaway tested five drivers to back up its claim. But NAD, the advertising industry’s self-regulatory arm, took issue:

NAD determined that this claim was not sufficiently qualified. NAD further determined that Callaway’s five tested drivers were not a sufficient sampling of the driver marketplace. NAD also had concerns about the objectivity of the test participants, all Callaway employees.

Consumers should eye claims like “longest” or “best” carefully.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

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