Published on June 12th, 20131
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NAD requested evidence to support these statements and their implication that Carfax is a complete source of information. Carfax responded to NAD, saying that it would remove the commercial for business reasons, even though it believes the ad to be truthful.
The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.