Browsing the "Blog" Category


Vemma Involved in Silencing One of Its Harshest Critics

Published on September 17th, 2014 by Bonnie Patten

YPR Pariah, a former Vemma affiliate turned anti-Vemma blogger, who wrote under the pseudonym The Revanchist, had a clear message to share on his popular blog site – he didn’t “believe anyone should join Vemma, nor ... Read More


Six Vintage Eco-Clueless Ads

Published on April 22nd, 2014 by Orawan Gardner

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated over the years. DDT – Let’s put it everywhere! (1946) By now we know that ... Read More


Oh, Verizon

Published on April 21st, 2014 by Fran Silverman

Navigating the minefield of wireless customer service. ... Read More

Blog Is Listening

Published on April 8th, 2014 by Bonnie Patten was contacted by informing us that our ad, “The Truth’s Not Always Easy,” features a negative portrayal of a transgender woman. Since that time, we have: issued an apology, taken down that version of ... Read More


Lanham Act Gets A Makeover

Published on April 7th, 2014 by Bonnie Patten

It took more than 12 years of litigation between Lexmark International and Static Control Components over toner and toner cartridges for the U.S. Supreme Court to quote these profound words from a 1929 Yale Journal piece: ... Read More


The Argument for

Published on March 24th, 2014 by Bonnie Patten

Advertising spending totals about $150 billion annually in the United States and $500 billion globally. Many of the dollars spent today on advertising are no longer used for traditional print and television ad spots. Rather, ads ... Read More


Where is a Bargain Hunter to Look These Days?

Published on March 14th, 2014 by Fran Silverman

After being tempted for years, I finally decided to pay $79 to upgrade my account to Prime. Free two-day shipping? I needed that. Free Prime movie rentals? That sounded good too. Turns out now I’ll have ... Read More

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