Browsing the "Blog" Category


The Argument for

Published on March 24th, 2014 by Bonnie Patten

Advertising spending totals about $150 billion annually in the United States and $500 billion globally. Many of the dollars spent today on advertising are no longer used for traditional print and television ad spots. Rather, ads ... Read More


Where is a Bargain Hunter to Look These Days?

Published on March 14th, 2014 by Fran Silverman

After being tempted for years, I finally decided to pay $79 to upgrade my account to Prime. Free two-day shipping? I needed that. Free Prime movie rentals? That sounded good too. Turns out now I’ll have ... Read More


Seven Lies You’re Likely To Hear Today

Published on February 24th, 2014 by Bonnie Patten

1. You can lose weight without diet or exercise. 2. You can make easy, honest money with no risk. 3. You can get a free iPad. 4. This product has 0 grams trans fat. 5. Our ... Read More


Who’s Sponsoring Whom?

Published on February 12th, 2014 by Bonnie Patten

 Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional sales. As an avid Olympic viewer, ... Read More


Jon Stewart Rips on CNN’s Sponsored Content

Published on November 12th, 2013 by Shana Mueller

So what does Jon Stewart of the Daily Show think of CNN’s “To the Couch” sponsored content segment (aka a “news-portunity”)? “They came back from commercials to a commercial covering what they could have done during ... Read More


Dear Mikaela Shiffrin

Published on October 29th, 2013 by Roger Kimball

Dear Mikaela, I am a fan. I am a huge fan, as a lifelong skier, a former racer, and a current race coach. The success you achieved last year, rising to the top of the World ... Read More


Designer Exclusions Apply

Published on October 16th, 2013 by Shana Mueller

Hoping to score fabulous designer goods at Saks Fifth Avenue’s “Friends & Family” sale this week? The website prominently displays the discount—25% off. But don’t forget to read the fine print found under the link for ... Read More


Venetian Blind?

Published on October 8th, 2013 by Bonnie Patten

If time could be turned back I am sure a Venetian Doge, upon seeing this ad, would hunt down and behead the person from Longines who did this.... Read More


Great Quote!

Published on October 3rd, 2013 by Laura Smith

"Advertising today is a truth-free zone,” says Jonathan Baskin. ... Read More

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