Browsing the "Blog" Category

Blog

Toying with Gender Marketing

Published on March 5th, 2013 by Fran Silverman

Not all girls like to play with dolls. What's a race car girl to do when her favorite toys are marketed towards boys? ... Read More →


Blog

Week in Review

Published on March 1st, 2013 by Bonnie Patten

Oil, heating pads, rugs, razors, and drinks – no, this isn’t about preparing for a romantic interlude, but rather the products featured in the I-think-you’re-lying-to-me category during the week of February 18, 2013. I’LL SEE YOU ... Read More →


Blog

Weekly Legal Roundup

Published on February 21st, 2013 by Bonnie Patten

Diamonds, energy supplements and cholesterol reducing drugs made legal headlines in the I-think-you’re-lying-to-me category during the week of February 11, 2013. Two new false advertising actions were filed: It’s a fella’s fantasy: going to Costco to ... Read More →


Blog

Weekly Legal Roundup

Published on February 13th, 2013 by Bonnie Patten

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was hit with a lawsuit claiming that ... Read More →


Blog

Seriously Siri?

Published on December 14th, 2012 by Fran Silverman

When I watched Samuel L. Jackson talk to Siri in his flirtatious way in the iPhone television commercial and how efficient she  (it?) was in helping him arrange a romantic evening  I thought that I had ... Read More →


Blog

57 Year Old Mom Looks 27!

Published on December 12th, 2012 by Bonnie Patten

I feel like the online version of the New York Times has me pegged.  Or to say it another way, NYTimes’ cookies have tracked my online behavior such that its targeted marketing of me is spot ... Read More →


Blog

What’s Magic about this Ingredient in Energy Drinks?

Published on August 30th, 2012 by Bonnie Patten

Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins and nutrients” mentioned in the ad by the 5-hour ENERGY sheriff. These are simply ... Read More →


Blog

Yes, Mr. Wilson, Potato Chips are Fattening

Published on April 24th, 2012 by Bonnie Patten

I love potato chips.  The ruffled ones with a little onion dip – now that’s heaven.  But though I love potato chips dearly, they only enter our house once a year, on Super Bowl Sunday.  On ... Read More →


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