Blog

The Seven Best Things About Super Bowl Ads
Published on January 31st, 2013 by Bonnie Patten
Why we love to watch Super Bowl commercials. ... Read More →
Published on January 31st, 2013 by Bonnie Patten
Why we love to watch Super Bowl commercials. ... Read More →
Published on January 28th, 2013 by Shana Mueller
Why is a car the star of this movie? ... Read More →
Published on January 25th, 2013 by Bonnie Patten
... Read More →
Published on January 14th, 2013 by Fran Silverman
MyMagic+ at Disney may mean shorter lines but more direct marketing to guests. ... Read More →
Published on December 17th, 2012 by Guest Author
The opportunity of a lifetime? Not so much. ... Read More →
Published on December 14th, 2012 by Fran Silverman
When I watched Samuel L. Jackson talk to Siri in his flirtatious way in the iPhone television commercial and how efficient she (it?) was in helping him arrange a romantic evening I thought that I had ... Read More →
Published on December 13th, 2012 by Laura Smith
Searching for the perfect all-girls weekend rental, my dear friend came across this ad on Craigslist: Fantastic 5 bedroom . . . house with water views just 300 feet from Scarborough Beach, one of the most ... Read More →
Published on December 12th, 2012 by Bonnie Patten
I feel like the online version of the New York Times has me pegged. Or to say it another way, NYTimes’ cookies have tracked my online behavior such that its targeted marketing of me is spot ... Read More →
Published on August 30th, 2012 by Bonnie Patten
Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins and nutrients” mentioned in the ad by the 5-hour ENERGY sheriff. These are simply ... Read More →
Published on April 24th, 2012 by Bonnie Patten
I love potato chips. The ruffled ones with a little onion dip – now that’s heaven. But though I love potato chips dearly, they only enter our house once a year, on Super Bowl Sunday. On ... Read More →
Published on April 10th, 2012 by Bonnie Patten
Change.org, among other sites, has turned me into what some might call a charity slacktivist. Over the past year or so, from the comfort of my own couch, I’ve signed dozens of petitions simply by clicking ... Read More →
Published on February 2nd, 2012 by Bonnie Patten
The Orchid Thief, by Susan Orlean, leads us through exotic jungles, backyard gardens, and world-famous greenhouses all in search of the rare ghost orchid, Polyrrbiza lindenii. Notably, this endangered flower lives in Florida’s Fakahatchee, which is ... Read More →
Published on January 20th, 2012 by Bonnie Patten
I don’t like ads. They’re like someone interrupting you in the middle of a conversation – so rude. But the pop-ups that you can’t close – well they should just be plain illegal. This weekend my ... Read More →
Published on January 11th, 2012 by Shana Mueller
Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are cosmetic procedures, such as Botox and ... Read More →
Published on January 10th, 2012 by Bonnie Patten
For the next 25 years, MetLife has secured the naming rights for the new stadium where the New York Giants and Jets will play. Welcome to MetLife Stadium, football fans! The cost: $17 to $20 million ... Read More →
Published on January 10th, 2012 by Shana Mueller
Let’s face it. As a nation, we are getting fatter. In fact, we’re so fat that manufacturers had to widen revolving doors from 10 feet to 12 feet to accommodate us. Obesity, the number two cause ... Read More →
Published on December 8th, 2011 by Bonnie Patten
(U.S. Securities and Exchange Commission v. Citigroup Global Markets, Inc.) Step 1: Create a billion dollar fund by unloading assets you own that are soon to be (or are) worthless. Step 2: Convince prospective clients that ... Read More →
Published on November 23rd, 2011 by Bonnie Patten
Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to reduce the appearance of imperfections), and ... Read More →
Published on January 10th, 2011 by Bonnie Patten
Focused as I am on trying to protect us all from deceptive advertising, I’ve tried to enlighten my three children on the finer points of marketing and the horrors of fraudulent advertising. Not to toot my ... Read More →