
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Failing to disclose that a $1.95 Service Fee in advertised prices
Allegations: Falsely representing that the website protects consumers’ privacy when it allows a third party to spy on visitors to its website for advertising purposes
Allegations: Misrepresenting that the company provides a warranty against defects when consumers who submit valid claims are denied replacements and repairs
Allegations: Failing to adequately disclose that a variable service fee will be added to the list price
Allegations: Falsely advertising “Free Shipping and Returns in the US”
Allegations: Falsely marketing that products contain “Only Natural Ingredients”
Allegations: Falsely advertising discounts off of artificially inflated regular prices and as available for a limited time
Allegations: Failing to adequately disclose that a “Route Package Protection” fee is automatically added to purchases
Allegations: Misrepresenting that products are safe and the amount of protein they provide