Ad or Not? Kris, Kendall Jenner and Proactiv
January 10th, 2019
Fans decry mom's crocodile tears in teaser post that turns out to be spon con.
Browsing the "Ad or Not?" Category
Ad or Not? Priyanka Chopra and Nick Jonas, aka Chonas
December 10th, 2018
Wedding-themed Instagram posts preceding couple's nuptials weren't just about their affection for each other.
Ad or Not? Memorial Sloan Kettering and WPIX 11 New York
October 23rd, 2018
"Health news segment" seems a lot like advertising.
Ad or Not? James Charles and Various Beauty Brands
September 25th, 2018
Influencer gets FTC rules on disclosure wrong.
Ad or Not? Louise Thompson and Daniel Wellington
July 31st, 2018
The time for an influencer to disclose his or her material relationship with a brand is now.
Ad or Not? Khoudia Diop and Caress Body Wash
June 4th, 2018
Finding evidence of a material relationship on this sponsored post requires some real sleuthing.
Ad or Not? Kim Kardashian and Flat Tummy Lollipops
May 21st, 2018
Kim takes two steps forward and one step back in remedying her latest influencer marketing controversy.
Ad or Not? Influencers Invade Coachella
April 20th, 2018
Brands and their paid endorsers cash in at the music festival, sans disclosure.
Ad or Not? Bella Hadid and Max Mara
March 20th, 2018
Brand-disclosure statements are not a one-and-done deal.
Ad or Not? Junior Mints, Red Vines Get an Oscars Encore
March 5th, 2018
There are other types of candy to enjoy at the movies, right?
Our ‘Greatist’ Ad or Not Ever?
February 22nd, 2018
Site's editorial newsletter comes with a side of sponsored content, if you can make out the difference.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
February 9th, 2018
These brand-relationship disclosures are far from world-class.
Ad or Not? Khloe Kardashian and Calvin Klein
January 24th, 2018
An official ad campaign announcement has us taking a second look at another big reveal.
Ad or Not? Luke Skywalker and His Cool Shades
December 21st, 2017
Luke Skywalker edges toward the dark side of influencer marketing in Instagram post.
Kardashians Find New Ways to Skirt #Ad on Social Media
September 25th, 2017
From ambiguous hashtags to delaying disclosure, the family continues to spurn federal endorsement guidelines.
Ad or Not? Louise Linton and Luxury Labels
August 24th, 2017
Paid-for post or just conspicuous consumption?
Ad or Not? Tom Brady and Under Armour
August 8th, 2017
Patriots QB steps out of bounds in his latest Instagram post.
Ad or Not? Neil Patrick Harris and Heineken
July 7th, 2017
Despite the inflatable pool toy, this type of influencer marketing doesn't float.
Ad or Not? Olivia Munn, Booking.com, and People Magazine
June 30th, 2017
The mysterious timing of a celeb Insta post and a tabloid article makes us wonder if there's trouble in paradise.
Ad or Not? HuffPost’s ‘In the News’ Section
June 15th, 2017
Selling cars among news stories makes for a blurred #ad line.