Ad or Not? ESPN’s Star Wars-Themed Baseball Telecast
May 4th, 2021
"May the fourth" of distinguishing between organic content and paid advertising be with you.
Browsing the "Ad or Not?" Category
Ad or Not? Khloé Kardashian and Nordstrom
March 11th, 2021
Impromptu family fashion shoot or something less innocent?
Ad or Not? Lipsticknick and Fashion Nova Curve
April 17th, 2019
Makeup artist and beauty influencer Lipsticknick needs to "make up" her mind about proper disclosure.
Influencers Defy FTC Rules on Disclosure Despite Warnings
March 4th, 2019
TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.
Ad or Not? Peter Farrelly’s Oscars Shoutout to Shinola Watches
February 25th, 2019
"They're saving Detroit," said the Oscar-winning director in an acceptance speech last night.
Ad or Not? Kris, Kendall Jenner and Proactiv
January 10th, 2019
Fans decry mom's crocodile tears in teaser post that turns out to be spon con.
Ad or Not? Priyanka Chopra and Nick Jonas, aka Chonas
December 10th, 2018
Wedding-themed Instagram posts preceding couple's nuptials weren't just about their affection for each other.
Ad or Not? Memorial Sloan Kettering and WPIX 11 New York
October 23rd, 2018
"Health news segment" seems a lot like advertising.
Ad or Not? James Charles and Various Beauty Brands
September 25th, 2018
Influencer gets FTC rules on disclosure wrong.
Ad or Not? Louise Thompson and Daniel Wellington
July 31st, 2018
The time for an influencer to disclose his or her material relationship with a brand is now.
Ad or Not? Khoudia Diop and Caress Body Wash
June 4th, 2018
Finding evidence of a material relationship on this sponsored post requires some real sleuthing.
Ad or Not? Kim Kardashian and Flat Tummy Lollipops
May 21st, 2018
Kim takes two steps forward and one step back in remedying her latest influencer marketing controversy.
Ad or Not? Influencers Invade Coachella
April 20th, 2018
Brands and their paid endorsers cash in at the music festival, sans disclosure.
Ad or Not? Bella Hadid and Max Mara
March 20th, 2018
Brand-disclosure statements are not a one-and-done deal.
Ad or Not? Junior Mints, Red Vines Get an Oscars Encore
March 5th, 2018
There are other types of candy to enjoy at the movies, right?
Our ‘Greatist’ Ad or Not Ever?
February 22nd, 2018
Site's editorial newsletter comes with a side of sponsored content, if you can make out the difference.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
February 9th, 2018
These brand-relationship disclosures are far from world-class.
Ad or Not? Khloe Kardashian and Calvin Klein
January 24th, 2018
An official ad campaign announcement has us taking a second look at another big reveal.
Ad or Not? Luke Skywalker and His Cool Shades
December 21st, 2017
Luke Skywalker edges toward the dark side of influencer marketing in Instagram post.