How Causewashing Deceives Consumers
July 19th, 2021 | by .
For decades brands have been supporting causes -- or rather pretending to support causes -- to boost sales.
Browsing the "Deceptive Marketing 101" Category
Deceptive Marketing 101: Recyclable Claims
April 20th, 2021 | by .
How products marketed as "recyclable" end up in landfills.
The Scoop on Social Media Influencer Disclosure Requirements
December 10th, 2018 | by .
What kind of disclosure is necessary for social media influencer marketing?
Does Size Really Matter? A Primer on Slack-Filled Packaging
November 27th, 2017 | by .
What to know about the FDA's rule on under-filled or slack-filled packaging.
FDA Registered, Cleared, Approved: What’s the Difference?
September 19th, 2017 | by .
Medical devices like to tout their status with the FDA. But what's behind these terms?
Sales, Bargains, Discounts
July 14th, 2016 | by .
Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
What to Know about Sponsored Content
March 7th, 2016 | by .
It’s getting harder to distinguish advertisements from objective content.
Truth is Not Always a Defense
December 10th, 2014 | by .
The truth is bigger than the sum of an ad's parts.
What to Know about Negative-Option Offers
March 5th, 2014 | by .
Risk free trials may lead to repeated, unwanted charges to your credit card.
Bait & Switch Advertising
March 4th, 2014 | by .
Advertised deals get consumers in the door but not necessarily the price or product they wanted.
What Does Made in the USA Really Mean?
January 27th, 2012 | by .
When does a product truly meet the requirements for a Made in USA label?
Product Placement
January 27th, 2012 | by .
Products that pop up in movies and television shows are often there for specific advertising reasons.
Celeb Endorsements
January 27th, 2012 | by .
Why is your favorite celebrity attracted to that specific product?
The Fine Print – Read It
January 20th, 2012 | by .
What the ad giveth, the fine print is not supposed to taketh away.
Free Doesn’t Usually Mean Free
January 10th, 2012 | by .
There's lots of strings attached to offers of free products and services.
Talking to Kids about Deceptive Advertising
October 10th, 2011 | by .
Teach your children well, about ads.
Engagement Marketing
September 27th, 2011 | by .
Marketers want to get to know us better - to get us involved in the development of their products. Is it because they really want to be our friends?
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