Status and Updates

January 7, 2019: Nearly 90 percent of the posts in’s database of more than 1,700 Instagram ads published by Ciroc influencers, including Combs, have been taken down.  Another 180 posts have been edited, 140 of which to appropriately include #ad on the first line of the post.

January 7, 2019: The Advertising Standards Authority responds to’s complaint stating that because UK consumers were not directly targeted by the Ciroc influencers at issue, it will not be taking action as the FTC is the most appropriate body to deal with the issues highlighted in’s complaint.

December 18, 2018: Within a week of being notified of’s findings, Combs removed all of the Ciroc ads on his Instagram page that collected.

December 11, 2018: forwards the complaint to the Advertising Standards Authority (ASA) in the United Kingdom.

December 10, 2018: sends a complaint letter to the FTC urging it to take enforcement action against Diageo, and ensure that all present and future social media posts by the company promoting sponsored alcohol use are not directed at minors and are clearly and conspicuously labeled as advertisements.


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