Duracell
TINA.org filed an amicus curiae brief in a case regarding the deceptive marketing of Duracell Ultra batteries supporting a class member’s petition for review to the U.S. Supreme Court to…
In March 2016, a federal judge dismissed a class-action lawsuit filed against Gillette and Procter & Gamble alleging that the marketing for Duracell AA and AAA Copper Top batteries with the Duralock ring is misleading.
Among other things, the complaint, which was originally filed in November 2014, alleged that various marketing materials – including the product packaging, as well as television and radio commercials – misleadingly represent that the Duralock ring batteries are guaranteed for 10 years while in storage, without adequately disclosing that the batteries may leak when stored or used in an expected way and can damage devices.
The judge dismissed the false advertising claims finding, among other things, that reasonable consumers would not interpret the Duralock guarantee to be a promise that the batteries have “no potential to leak for ten years in storage.” The judge dismissed the false advertising claims When a complaint is dismissed with prejudice, it cannot be refiled..
(Punian et al v. The Gillette Company and The Procter & Gamble Company, Case No. 14-cv-5028, N. D. CA.)
For more information about other class-action lawsuits regarding Duracell batteries and TINA.org’s coverage of the product, click here.
TINA.org filed an amicus curiae brief in a case regarding the deceptive marketing of Duracell Ultra batteries supporting a class member’s petition for review to the U.S. Supreme Court to…
A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…
Allegations: Misleadingly advertising the amount of time Duracell LED flashlights provide light and the lifespan of the flashlights while in storage
In July 2017, a class-action lawsuit was filed against Ocean State Job Lot for allegedly deceptively marketing batteries as traditional and authentic Duracell batteries when, according to plaintiffs, the batteries…
March 2016: The U.S. Supreme Court denied An order the U.S. Supreme Court issues to review a lower court’s judgment.. January 2015: TINA.org filed an amicus brief supporting a December…
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