A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In July 2019, a class-action lawsuit was filed against the dog walking app and website Wag for allegedly misleadingly advertising that its dog walkers are trusted, qualified to care for the safety of pets, and vetted through background checks when, according to plaintiffs, the company has not interviewed, trained, or run background checks on thousands of its dog walkers and Wag’s dog walkers have stolen, lost, beaten, and killed pets. In addition, plaintiffs allege that the company deceptively claims that its dog walkers have taken more than 10 trillion steps walking dogs. (Meli et al v. Wag Labs, Inc., Case No. 19-cv-3807, E. D. NY.)
Be wary of questionable and deceptive claims in origin stories.
New fear unlocked. Literally.
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